In-Depth Guide to Google Remarketing for E-commerce

A customer visits your e-commerce store, adds a product to their cart, and leaves without buying. Sound familiar? Would you like to follow your customer and remind them about their products? This is exactly what remarketing is all about. You can create excellent yields from remarketing campaigns, such as: More sales with the same (or even lower) cost per conversion Effective branding You can use various platforms for remarketing such as: Facebook Ads AdRoll Perfect Read more about In-Depth Guide to Google Remarketing for E-commerce[…]

AdWords Negative Keywords – Save money and time with an Excel script.

“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any AdWords campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an audience that is not interested in your products or services. Adwords Negative Keywords are keywords that you specifically do not want Read more about AdWords Negative Keywords – Save money and time with an Excel script.[…]

Upload AdWords Campaigns Directly from Google Doc

Have you ever wanted an easy, automatic solution that would organize and upload hundreds, or even thousands of your keywords in your AdWords account without Editor and Excel? A solution that would even set all needed campaign settings going through your entire check list? Sounds like a miracle, yes? Recently, this solution came into reality. For the last 5 years we were struggling. We were spending 10,000 hours uploading campaigns using Excel, working on different macros, Editor etc. So, one day Read more about Upload AdWords Campaigns Directly from Google Doc[…]

6 AdWords Routines That will Help You to Win the Month

AdWords management shouldn’t be complicated. To ensure that our clients are getting good results we need to dig into Google Analytics and work out a list of actions for each account. There are six actions which we need to perform in every account from month to month;  just by implementing them you will have much better results. Without further ado, let me describe each of them: 1. Reallocate budgets to most profitable campaigns. This is one Read more about 6 AdWords Routines That will Help You to Win the Month[…]

Google AdWords Help

  When it comes to AdWords, it’s hard to draw the line between myth and good advice. In UAWC every day we deal with repeatable AdWords questions, that’s why we have created an Adwords Help page, where you can get any help related to AdWords. Let’s start with: Most Frequently Asked AdWords Questions What type of AdWords campaigns should I start with?  When you are starting AdWords campaign you need to understand its goal. Depending on the Read more about Google AdWords Help[…]