How Google AdWords helps hotels to win the direct booking war – a case study about a hotel in Rome

Here is the problem: Nowadays, a lot of different services allow you to book your stay in almost all hotels: booking.com, trivago.com, hotels.com, etc. Hospitality and tourism is an extremely competitive niche and as a result, has a high cost per click. Therefore, the first thing we were thinking about when our customer (a hotel Read more about How Google AdWords helps hotels to win the direct booking war – a case study about a hotel in Rome[…]