5 key important factors to make special events like Black Friday Rocks

St. Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays which online retailers can’t ignore. It’s not only a great opportunity to support a common holiday frame of mind but also the chance to make more money and let people know about your brand. Here are 5 main moments which you Read more about 5 key important factors to make special events like Black Friday Rocks[…]

6 principles of persuations in PPC marketing and 8 ways to implement them on your website

Over past 10 years Cialdini’s “6 principles of persuasion” have expanded in popularity for 1 reason – they bring results. We have tested each principle and our own projects. Let’s go through each in detail: Principle 1. Scarcity.  Scarcity is associated with something that is worth great value but is limited. Something exclusive which is Read more about 6 principles of persuations in PPC marketing and 8 ways to implement them on your website[…]

Building SEO-ready website. What to take into account?

As information technologies develop and search engines get more sophisticated, in order to jump on the bandwagon and improve online presence you definitely need to use search engine optimization (SEO). Google searchbot algorithms change more frequently than they used to, becoming more intelligent, the effectiveness of technologies that stand behind these rules is steadily growing, Read more about Building SEO-ready website. What to take into account?[…]