Building SEO-ready website. What to take into account?

As information technologies develop and search engines get more sophisticated, in order to jump on the bandwagon and improve online presence you definitely need to use search engine optimization (SEO). Google searchbot algorithms change more frequently than they used to, becoming more intelligent, the effectiveness of technologies that stand behind these rules is steadily growing, Read more about Building SEO-ready website. What to take into account?[…]

ICO marketing – Experiments with 8 traffic sources.

The goal of ICO or “Initial Coin Offering” marketing is to attract investors. ICO projects emerge every day but not all of them succeed in raising capital due to both poor pay per click strategy and value proposition. In the past two years, we have spent more than $15,000,000 on different marketing channels to understand Read more about ICO marketing – Experiments with 8 traffic sources.[…]

7 most important questions during AdWords audit

Many AdWords accounts are not performing well or at least, are not working at their full capacity. The goal of our AdWords audit is to apply the 80/20 rule to AdWords and influence the most valuable AdWords traffic sources. I know business owners who spend 2-3 hours a day with their AdWords management. The sad Read more about 7 most important questions during AdWords audit[…]

4 steps in KeyWord research

3 minutes read Keywords are words, phrases, or search strings a stakeholder uses when they’re searching for something in google. Big list of relevant keywords is your competitive advantage. It allows you to: Set up profitable campaigns on Google Ads. Produce relevant content and as a result get more relevant organic (free) visitors to your Read more about 4 steps in KeyWord research[…]

Case Study. Health supplements store. USA.

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your Read more about Case Study. Health supplements store. USA.[…]