Case Study. Health supplements store. USA.

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your Read more about Case Study. Health supplements store. USA.[…]

Case study. How Google AdWords helps hotels to win the direct booking war.

Here is the problem: Nowadays, a lot of different services allow you to book your stay in almost all hotels: booking.com, trivago.com, hotels.com, etc. Hospitality and tourism is an extremely competitive niche and as a result, has a high cost per click. Therefore, the first thing we were thinking about when our customer (a hotel Read more about Case study. How Google AdWords helps hotels to win the direct booking war.[…]

In-Depth Guide to Google Remarketing

User visits your website and leaves without buying. Sounds familiar? Would you like to follow him to remind about your business? This is exactly what Google remarketing is all about. Based on our experience with 1000 projects, remarketing is effective for 90% of advertisers. You can create excellent yields from Google remarketing campaigns, such as: Read more about In-Depth Guide to Google Remarketing[…]

Google Ads Negative Keywords – Free script to automate analysis

“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any Google Ads campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an Read more about Google Ads Negative Keywords – Free script to automate analysis[…]

Google Ads script. Upload AdWords Campaigns Directly from Google Doc.

    Google Ads script. Upload AdWords Campaigns Directly from Google Doc Have you ever wanted an easy automatic solution that would organize and upload hundreds, or even thousands keywords to your Google Ads account without Editor and Excel?  We had been spending more then 10,000 hours uploading campaigns using Excel and Google Ads Editor. Read more about Google Ads script. Upload AdWords Campaigns Directly from Google Doc.[…]