How to A/B Test with Google Responsive Search Ads

It does not matter how many years you have been split testing your Google Ads copy – you can always do better. Typical questions to ask are: What call to action is more effective? What product type is more preferred? What happens if you invert your headlines? If you show an ad with two different Read more about How to A/B Test with Google Responsive Search Ads[…]

Dynamic Remarketing. The splendid setup guide.

What is dynamic remarketing? Dynamic remarketing is a type of Display Campaign that allows you to show tailored Ads to people who have previously visited your website or used your mobile app. Since the Google Display Network has over 2 million sites and reaches over 90% of people on the Internet, your Ads can appear Read more about Dynamic Remarketing. The splendid setup guide.[…]