AdWords Search Innovations – DLSA and updates to RLSA

Today I was excited to share 2 AdWords updates. AdWords improves RLSA RLSA (search remarketing) has proven to be one of the most useful types of targeting in AdWods. Usually, I use it in 2 cases: To target my past visitors bidding on more general keywords which usually have a lower conversion rate. For example, I create a remarketing list of people who have visited parts of my website which are related to shoes.  Then I create Read more about AdWords Search Innovations – DLSA and updates to RLSA[…]