5 key important factors to get more profit from special events like Black Friday

St. Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays which online retailers can’t ignore. It’s not only a great opportunity to support a common holiday frame of mind but also the chance to make more money and let people know about your brand. Here are 5 main moments which you Read more about 5 key important factors to get more profit from special events like Black Friday[…]

Save Your Money in AdWords with Universal Negative Keyword Lists

One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns Read more about Save Your Money in AdWords with Universal Negative Keyword Lists[…]

AdWords Search Innovations – DLSA and updates to RLSA

2 minutes read Today I was excited to share 2 AdWords updates. AdWords improves RLSA RLSA (search remarketing) has proven to be one of the most useful types of targeting in AdWods. Usually, I use it in 2 cases: To target my past visitors bidding on more general keywords which usually have a lower conversion rate. Read more about AdWords Search Innovations – DLSA and updates to RLSA[…]