5 key important factors to get more profit from special events like Black Friday

St. Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays which online retailers can’t ignore. It’s not only a great opportunity to support a common holiday frame of mind but also the chance to make more money and let people know about your brand. Here are 5 main moments which you Read more about 5 key important factors to get more profit from special events like Black Friday[…]

7 most important questions during AdWords audit

Many AdWords accounts are not performing well or at least, are not working at their full capacity. The goal of our AdWords audit is to apply the 80/20 rule to AdWords and influence the most valuable AdWords traffic sources. I know business owners who spend 2-3 hours a day with their AdWords management. The sad Read more about 7 most important questions during AdWords audit[…]

Case Study. Health supplements store. USA.

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your Read more about Case Study. Health supplements store. USA.[…]

In-Depth Guide to Google Remarketing

User visits your website and leaves without buying. Sounds familiar? Would you like to follow him to remind about your business? This is exactly what Google remarketing is all about. Based on our experience with 1000 projects, remarketing is effective for 90% of advertisers. You can create excellent yields from Google remarketing campaigns, such as: Read more about In-Depth Guide to Google Remarketing[…]

Save Your Money in AdWords with Universal Negative Keyword Lists

One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns Read more about Save Your Money in AdWords with Universal Negative Keyword Lists[…]