7 most important questions during AdWords audit

Many AdWords accounts are not performing well or at least, are not working at their full capacity. The goal of our AdWords audit is to apply the 80/20 rule to AdWords and influence the most valuable AdWords traffic sources. I know business owners who spend 2-3 hours a day with their AdWords management. The sad truth is that most of their actions make no sense as they act blindly. Pay Per Click marketing is the Read more about 7 most important questions during AdWords audit[…]

Case Study. Health supplements store. USA.

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your ROAS would be 700%. At the start of our collaboration, the client tried to set up AdWords campaigns, but this Read more about Case Study. Health supplements store. USA.[…]

In-Depth Guide to Google Ads Remarketing

A customer visits your website and leaves without buying. Sound familiar? Would you like to follow him to remind about your business? This is exactly what remarketing is all about. Based on our experience with 1000 projects, remarketing is effective for 90% of advertisers. You can create excellent yields from remarketing campaigns, such as: More sales with the same (or even lower) cost per conversion Effective branding There are four different types of remarketing: We Read more about In-Depth Guide to Google Ads Remarketing[…]

Save Your Money in AdWords with Universal Negative Keyword Lists

One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query. It’s important when adding Read more about Save Your Money in AdWords with Universal Negative Keyword Lists[…]

Seven main principles of Pay Per click advertisement

How do you make decisions in your Google and Facebook ads accounts? Do you take in consideration fundamental things which don’t change from account to account? If you are familiar with a main seven PPC principles you have a secret weapon which would make your results stand out. 1. Principle number one – you will pay more for each click if you need to reach more people. Demand is limited. If there are only 100 people Read more about Seven main principles of Pay Per click advertisement[…]

AdWords Search Innovations – DLSA and updates to RLSA

Today I was excited to share 2 AdWords updates. AdWords improves RLSA RLSA (search remarketing) has proven to be one of the most useful types of targeting in AdWods. Usually, I use it in 2 cases: To target my past visitors bidding on more general keywords which usually have a lower conversion rate. For example, I create a remarketing list of people who have visited parts of my website which are related to shoes.  Then I create Read more about AdWords Search Innovations – DLSA and updates to RLSA[…]

Join Today is using Google Display Network to promote their brand and increase number of conversions by 734%

The challenge: Join Today is the Institution which is offering relevant content for people who are looking for financial news. The company has created a great piece of content and was interested in getting more relevant visitors, who interested in financial news to grow their brand awareness. At that moment they were getting traffic from  http://www.outbrain.com/ and http://go.taboola.com/ with very attractive CPA.  Previously they have been testing GDN by themselves but faced such problems: It Read more about Join Today is using Google Display Network to promote their brand and increase number of conversions by 734%[…]