8 main principles of Pay Per click advertisement

How do you make decisions in your Google and Facebook ads accounts? Do you take in consideration fundamental things which don’t change from account to account? If you are familiar with a main seven PPC principles you have a secret weapon which would make your results stand out. Principle number one – you will pay Read more about 8 main principles of Pay Per click advertisement[…]

AdWords Search Innovations – DLSA and updates to RLSA

2 minutes read Today I was excited to share 2 AdWords updates. AdWords improves RLSA RLSA (search remarketing) has proven to be one of the most useful types of targeting in AdWods. Usually, I use it in 2 cases: To target my past visitors bidding on more general keywords which usually have a¬†lower conversion rate. Read more about AdWords Search Innovations – DLSA and updates to RLSA[…]

Join Today is using Google Display Network to promote their brand and increase number of conversions by 734%

The challenge: Join Today is the Institution which is offering relevant content for people who are looking for financial news. The company has created a great piece of content and was interested in getting more relevant visitors, who interested in financial news to grow their brand awareness. At that moment they were getting traffic from Read more about Join Today is using Google Display Network to promote their brand and increase number of conversions by 734%[…]