5 key important factors to make special events like Black Friday Rocks

St. Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays which online retailers can’t ignore. It’s not only a great opportunity to support a common holiday frame of mind but also the chance to make more money and let people know about your brand. Here are 5 main moments which you Read more about 5 key important factors to make special events like Black Friday Rocks[…]

6 principles of persuations in PPC marketing and 8 ways to implement them on your website

Over past 10 years Cialdini’s “6 principles of persuasion” have expanded in popularity for 1 reason – they bring results. We have tested each principle and our own projects. Let’s go through each in detail: Principle 1. Scarcity.  Scarcity is associated with something that is worth great value but is limited. Something exclusive which is Read more about 6 principles of persuations in PPC marketing and 8 ways to implement them on your website[…]

ICO marketing – Experiments with 8 traffic sources.

The goal of ICO or “Initial Coin Offering” marketing is to attract investors. ICO projects emerge every day but not all of them succeed in raising capital due to both poor pay per click strategy and value proposition. In the past two years, we have spent more than $15,000,000 on different marketing channels to understand Read more about ICO marketing – Experiments with 8 traffic sources.[…]