“True Detective” approach to managing PPC campaigns.

Do you know what PPC management is really all about? It’s about being able to deliver maximum results with minimum effort from your side. It’s about being a true detective. It doesn’t mean that there would be no challenge. PPC management is not a boring job – it’s an interesting investigation. And of course, you Read more about “True Detective” approach to managing PPC campaigns.[…]

5 key important factors to get more profit from special events like Black Friday

Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays online retailers cannot ignore. They’re not only a great opportunity to benefit from a common holiday frame of mind but also offer the chance to make more money and let people know about your brand. Here are the 5 main items, which Read more about 5 key important factors to get more profit from special events like Black Friday[…]

6 principles of persuations in PPC marketing and 8 ways to implement them on your website

Over past 10 years Cialdini’s “6 principles of persuasion” have expanded in popularity for 1 reason – they bring results. We have tested each principle and our own projects. Let’s go through each in detail: Principle 1. Scarcity.  Scarcity is associated with something that is worth great value but is limited. Something exclusive which is Read more about 6 principles of persuations in PPC marketing and 8 ways to implement them on your website[…]