6 AdWords Routines That will Help You to Win the Month

AdWords management shouldn’t be complicated. To ensure that our clients are getting good results we need to dig into Google Analytics and work out a list of actions for each account. There are six actions which we need to perform in every account from month to month;  just by implementing them you will have much better results. Without further ado, let me describe each of them: 1. Reallocate budgets to most profitable campaigns. This is one Read more about 6 AdWords Routines That will Help You to Win the Month[…]

Case study – Runescape gold seller

3 minutes read Our client is one of the biggest RS gold traders in the world; his e-commerce platform was designed to offer RS 2007 and RS 3 Gold deals for RS players. The goals: ROAS – 500% Revenue – private info The Approach: Based on our research there were such most critical factors which influence conversion rate: price trust and loyalty to the brand (there are no guarantees in this niche – you can pay Read more about Case study – Runescape gold seller[…]

Scripts

We are using both external and our own scripts. Our scripts:  Script to upload campaigns directly from Google Doc using SKAG structure and to set all needed settings (simplifies work so you don’t need AdWords editor);  Excel script for Excel to generate relevant expanded ads for big amount of products; Script to work with search report in more convenient way; Script to simplify work with display network campaign excluding low-performing placements;   External scripts:  Bid to Read more about Scripts[…]