5 key important factors to get more profit from special events like Black Friday

Valentine’s Day, Christmas & New Year, Black Friday – these are the holidays online retailers cannot ignore. They’re not only a great opportunity to benefit from a common holiday frame of mind but also offer the chance to make more money and let people know about your brand. Here are the 5 main items, which Read more about 5 key important factors to get more profit from special events like Black Friday[…]

6 steps to build customer persona and target it in Google Ads

Not all users are equal to your business. Too often PPC managers and business owners think “Every customer is a good customer”. It’s time to break free from this deadly mindset – some customers create more problems than profit. For example:  Very average order value which doesn’t even cover your Google Ads expenses; High level Read more about 6 steps to build customer persona and target it in Google Ads[…]

6 principles of persuation in PPC marketing

Over past 10 years Cialdini’s “6 principles of persuasion” have expanded in popularity for 1 reason – they bring results. We have tested each principle and our own projects. Let’s go through each in detail: Principle 1. Scarcity.  Scarcity is associated with something that is worth great value but is limited. Something exclusive which is Read more about 6 principles of persuation in PPC marketing[…]

ICO marketing – Experiments with 8 traffic sources.

The goal of ICO or “Initial Coin Offering” marketing is to attract investors. ICO projects emerge every day but not all of them succeed in raising capital due to both poor pay per click strategy and value proposition. In the past two years, we have spent more than $15,000,000 on different marketing channels to understand Read more about ICO marketing – Experiments with 8 traffic sources.[…]

4 steps in KeyWord research

3 minutes read Keywords are words, phrases, or search strings a stakeholder uses when they’re searching for something in google. Big list of relevant keywords is your competitive advantage. It allows you to: Set up profitable campaigns on Google Ads. Produce relevant content and as a result get more relevant organic (free) visitors to your Read more about 4 steps in KeyWord research[…]