ICO marketing – Experiments with 8 traffic sources.

The goal of ICO or “Initial Coin Offering” marketing is to attract investors. ICO projects emerge every day but not all of them succeed in raising capital due to both poor pay per click strategy and value proposition. In the past two years, we have spent more than $15,000,000 on different marketing channels to understand Read more about ICO marketing – Experiments with 8 traffic sources.[…]

4 steps in KeyWord research

3 minutes read Keywords are words, phrases, or search strings a stakeholder uses when they’re searching for something in google. Big list of relevant keywords is your competitive advantage. It allows you to: Set up profitable campaigns on Google Ads. Produce relevant content and as a result get more relevant organic (free) visitors to your Read more about 4 steps in KeyWord research[…]

Case Study. Health supplements store. USA.

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your Read more about Case Study. Health supplements store. USA.[…]

How Google AdWords helps hotels to win the direct booking war – a case study about a hotel in Rome

Here is the problem: Nowadays, a lot of different services allow you to book your stay in almost all hotels: booking.com, trivago.com, hotels.com, etc. Hospitality and tourism is an extremely competitive niche and as a result, has a high cost per click. Therefore, the first thing we were thinking about when our customer (a hotel Read more about How Google AdWords helps hotels to win the direct booking war – a case study about a hotel in Rome[…]

AdWords Negative Keywords – Save money and time with an Excel script.

“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any AdWords campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an audience Read more about AdWords Negative Keywords – Save money and time with an Excel script.[…]