Case study – Runescape gold seller

3 minutes read Our client is one of the biggest RS gold traders in the world; his e-commerce platform was designed to offer RS 2007 and RS 3 Gold deals for RS players. The goals: ROAS – 500% Revenue – private info The Approach: Based on our research there were such most critical factors which influence conversion rate: price trust and loyalty to the brand (there are no guarantees in this niche – you can pay Read more about Case study – Runescape gold seller[…]

Scripts

We are using both external and our own scripts. Our scripts:  Script to upload campaigns directly from Google Doc using SKAG structure and to set all needed settings (simplifies work so you don’t need AdWords editor);  Excel script for Excel to generate relevant expanded ads for big amount of products; Script to work with search report in more convenient way; Script to simplify work with display network campaign excluding low-performing placements;   External scripts:  Bid to Read more about Scripts[…]