7 most important questions during AdWords audit

Many AdWords accounts are not performing well or at least, are not working at their full capacity. The goal of our AdWords audit is to apply the 80/20 rule to AdWords and influence the most valuable AdWords traffic sources. I know business owners who spend 2-3 hours a day with their AdWords management. The sad truth is that most of their actions make no sense as they act blindly. Pay Per Click marketing is the Read more about 7 most important questions during AdWords audit[…]

Save Your Money in AdWords with Universal Negative Keyword Lists

One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query. It’s important when adding Read more about Save Your Money in AdWords with Universal Negative Keyword Lists[…]

7 AdWords Principles

In AdWords marketing, all decisions are data-driven. Your goal is to identify most important account data and make experiments based on it. This can be done only if you understand main AdWords principles. 1. Do you have to increase bids to reach more people?  Yes. A volume of relevant traffic is always limited;  The more clients you need, the more you have to pay for every additional client you will get. For example, let’s take Read more about 7 AdWords Principles[…]