The challenge:Join Today is the Institution which is offering relevant content for people who are looking for financial news.The company has created a great piece of content and was interested in getting more relevant visitors, who interested in financial news to grow their brand awareness. At that moment they were getting traffic from  http://www.outbrain.com/ and http://go.taboola.com/ with very attractive CPA. Previously they have been testing GDN by themselves but faced such problems:It took 4-5 days to
AdWords, Case studies

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