We are using both external and our own scripts.

Our scripts: 

  1. Script to upload campaigns directly from Google Doc using SKAG structure and to set all needed settings (simplifies work so you don’t need AdWords editor); 
  2. Excel script for Excel to generate relevant expanded ads for big amount of products;
  3. Script to work with search report in more convenient way;
  4. Script to simplify work with display network campaign excluding low-performing placements;  

External scripts: 

  1. Bid to position using labels by Brainlab

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