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7 Tips For Creating Effective YouTube Video Ads

1) Keep the length of video ads between 20 seconds and 3 minutes. Deliver your most important messages early in the video, in case viewers stop watching before the end. Play rates drop off significantly after 45 seconds.

2) Integrate, engage, and associate. The video should be lively and hold the viewer’s attention. To achieve this, you just need a compelling story. Video ads with great storytelling have a higher conversion rate than ads with much higher video quality. Follow these three simple rules:

 

3) Lead your video advertising with hooks. A hook is a scene at the beginning of your video that tells the viewer why the ad is worth watching. Without a hook, viewers may ignore your ad regardless of its high production quality and storytelling. A well-produced video hook gives viewers a reason to watch. For instance, a hook can be the highlight of your story, an unexpected datapoint, or a teaser of what’s to come. You can craft excellent hooks by following one of three simple frameworks: the preview, the question, and the problem.

4) Be clear about what your business offers, because the video may be your sole communication with a site’s viewers. Ex:

5) Design ads for mobile. To appear optimally across different devices, prepare video assets in these vertical dimensions / aspect ratios: 16:9, 2:3, 1:1 or 9:16 (recommended).

 

Important: Don’t burn-in bars, as this prevents YouTube from displaying your video in the best way!

6) Tell viewers what you want them to do. Remind viewers to take a specific action, like visiting your website or buying your product. Tell consumers how to interact with you and under what terms (access, offers, pricing, CTAs, etc.). Ex:

7) Pay attention to the quality of the video. Low-quality videos are not suitable for advertising. Use at least 720p or 1280×720, but we recommend using 1080p, or 1920 x 1080 as the ideal YouTube video dimensions for a standard video.

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