About Ambr Eyewear
Ambr Eyewear is a business that sells truly spectacular glasses (pun fully intended). They started as a stylish solution for those working with computer screens, but now their product catalog also includes sunglasses, prescription glasses, and glasses for kids.
Goals
Set up analytics
Set up Ecommerce tracking Google Analytics and import site metrics to Google Ads;
Identify relevant and performing keywords
Keywords and SEO research;
Find new audiences
Add more Audiences, implement remarketing, segment existing customers;
The Challenge
At the start of our cooperation, Ambr Eyewear was still a rather obscure brand. Focusing on their product's quality and design left them with little time for marketing.
Most of their efforts were not well-optimized. They did not have a solid keyword base for their PPC campaigns, and the audience segmenting was lacking as well.
More than that, they did not have proper conversion tracking in place, making further ad optimization impossible.
It was a perfect case for our SOP-based approach to shine.
The Strategy
To help Ambr Eyewear achieve better marketing results, we worked closely with the company to optimize their PPC campaigns. The primary goal was to identify the right audience and keywords to target for their products.
First, we analyzed their existing PPC campaigns to identify improvement areas. We identified the best-performing keywords and audience segments and focused on optimizing that.
We also worked on their product feed to improve the effectiveness of their ads, leading to more targeted and relevant campaigns. Our team helped them set up proper conversion tracking, enabling us to track the impact of our optimization efforts.
The Results
Our PPC optimization efforts produced impressive results for Ambr Eyewear. Before our collaboration, the company had spent €43,353.12 on PPC advertising, generating only 1358 conversions resulting in €32,732.79 in revenue, which amounted to a ROAS of 0.75.
After our collaboration, Ambr Eyewear saw a dramatic increase in their PPC campaign's performance. They spent €101,389.36 on PPC advertising, generating 9688.89 conversions, a ROAS of 6.17, and €626,032.96 in revenue.
How did we achieve that?
By using the right keywords and audience segmentation with the right campaign types and creatives. The conversion tracking we implemented on the client's website further helped us analyze the performance of our ads and optimize them based on this data.
Results by Platform
Google Ads:
- Conv. Rate – 4.39% (235.69% increase);
- Revenue – €27,444.27 (479.07% increase);
- ROAS – 961.80% (611.03% increase);
- Purchases – 439 (527.14% increase).
Bing Ads:
- Conv. Rate – 1.88%;
- Revenue – €734.44;
- ROAS – 252.78%;
- Purchases – 13.
Facebook Ads:
- Conv. Rate – 1.26% (280% increase);
- Revenue – €19,832.46 (1840.44% increase);
- ROAS – 2795.43% (1058.87% increase);
- Purchases – 318 (1673.68% increase).
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