About the Client
The client is a Norwegian eCommerce store that specializes in natural honey-based hair and skin-care products. Their goods are high-quality and their service is amazing.
Goals
Website sales
We needed to increase sales from the client's website. This meant we needed to bring more relevant traffic to them.
ROAS 4+
For the client to grow at the pace they wanted to, we needed to achieve a ROAS of at least 4
Expand audiences
To achieve our other goals, we needed to deliver the client's products to new clients.
Channels
Please note
The nature of the works below is confidential. Therefore, sections that contain sensitive information have been blurred or replaced. In case you need any additional details about the actions we took while working with the client, please message us to discuss.
The Challenge
This time, there were few apparent obstacles in our way. The client's website is beautifully designed and well-optimized for conversions. Their products are of high quality and have unique traits that can appeal to many different kinds of people.
The only thing the client was lacking was PPC optimization.
We were happy to provide it to them.
The Strategy
To achieve our goals, we needed to find new audiences. Naturally, the best platform for that was Facebook.
After analyzing the existing campaigns, we launched several experiments there, including:
- Lookalike audiences;
- Remarketing audiences;
- Broad ad set;
- Catalog campaign;
- Ad sets based on interest.
What were the results? Let's find out.
The Results
Lookalike audiences
We based them on the client's email list, purchase and add-to-cart events, and website visitors.
With this ad set, we achieved 178 transactions with a ROAS of 5.53.
Remarketing audiences
With this experiment, we targeted people that:
- Abandoned their cart in the last 14, 30, and 180 days;
- Viewed our video ads for 10 seconds in the last 30 days;
- Engaged with VassaBia's Facebook and Instagram page in the last 30/180 days.
As a result, we got 2522 transactions with a ROAS of 9.52!
Broad ad sets
We launched two - one for women, one for men.
This yielded us 1722 transactions with a ROAS of 8.40.
Catalog campaign
We tested two ad sets:
- Prospective customers;
- Those who viewed or added the product to the cart but did not finish their purchase.
With these campaigns, we got 717 transactions with a ROAS of 7.35.
Ad sets based on interests
We tried different relevant interests for men and women.
As a result, we got 311 transactions with a ROAS of 8.34.
Best Performing ads
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