How we increased revenue by 500% in 6 months with ROAS 4+
"We wanted our eCommerce business to become a leader in the Norwegian eCommerce niche of natural skin and hair care products. Thanks to UAWC's help, we achieved that."
At UAWC, we love new challenges and testing our expertise against them. With this client, we were lucky to be working with a great business that we could make even better.
About Hair and Skin-care Goodies retailer
The client is a Norwegian eCommerce store that specializes in natural honey-based hair and skin-care products. Their goods are high-quality and their service is amazing.
We needed to increase sales from the client's website. This meant we needed to bring more relevant traffic to them.
For the client to grow at the pace they wanted to, we needed to achieve a ROAS of at least 4
To achieve our other goals, we needed to deliver the client's products to new clients.
The nature of the works below is confidential. Therefore, sections that contain sensitive information have been blurred or replaced. In case you need any additional details about the actions we took while working with the client, please message us to discuss.
This time, there were few apparent obstacles in our way. The client's website is beautifully designed and well-optimized for conversions. Their products are of high quality and have unique traits that can appeal to many different kinds of people.
The only thing the client was lacking was PPC optimization.
We were happy to provide it to them.
To achieve our goals, we needed to find new audiences. Naturally, the best platform for that was Facebook.
After analyzing the existing campaigns, we launched several experiments there, including:
What were the results? Let's find out.
We based them on the client's email list, purchase and add-to-cart events, and website visitors.
With this ad set, we achieved 178 transactions with a ROAS of 5.53.
With this experiment, we targeted people that:
As a result, we got 2522 transactions with a ROAS of 9.52!
We launched two - one for women, one for men.
This yielded us 1722 transactions with a ROAS of 8.40.
We tested two ad sets:
With these campaigns, we got 717 transactions with a ROAS of 7.35.
We tried different relevant interests for men and women.
As a result, we got 311 transactions with a ROAS of 8.34.
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