How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
At UAWC, we love tackling new challenges and working with new industries.
With Health Ranger Store, we were lucky to have an opportunity to test our approach on a business dealing in healthy food and supplements.
Read this case study to find out how we fared.
About Health Ranger Store
Health Ranger Store opened an online business in 2012, as an honest, responsive, and competitively-priced provider of health-related products. The client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items, and more.
Maintain a ROAS of 5+
For the business to grow at the pace the client wanted, we needed to maintain a high ROAS.
Set up eCommerce tracking
To accurately measure our results, we needed to properly set up Google Analytics.
Bring more sales
Health Ranger Store wanted more money, which meant they needed more sales.
One of the main issues Health Ranger Store had was that their eCommerce tracking wasn't set up correctly.
Their PPC campaigns were not well-optimized and because of their business's specifics, some ads had to go through lengthy reviews.
To give the client's business a boost, we took the following optimization steps:
On Google Ads, we saw the following results:
Here's what we got on Bing Ads:
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