Health Ranger Store - Case Study
How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
Before UAWC
Sales
435
Conversion value
€32.374
Conv.value / cost
3.49
With UAWC
Sales
971
Conversion value
€81.341
Conv.value / cost
5.64
At UAWC, we love tackling new challenges and working with new industries.
With Health Ranger Store, we were lucky to have an opportunity to test our approach on a business dealing in healthy food and supplements.
Read this case study to find out how we fared.
About Health Ranger Store
Health Ranger Store opened an online business in 2012, as an honest, responsive, and competitively-priced provider of health-related products. The client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items, and more.
Goals
Maintain a ROAS of 5+
For the business to grow at the pace the client wanted, we needed to maintain a high ROAS.
Set up eCommerce tracking
To accurately measure our results, we needed to properly set up Google Analytics.
Bring more sales
Health Ranger Store wanted more money, which meant they needed more sales.
Advertising channels
The Road to Profits
The Challenge
One of the main issues Health Ranger Store had was that their eCommerce tracking wasn't set up correctly.
Their PPC campaigns were not well-optimized and because of their business's specifics, some ads had to go through lengthy reviews.
The Strategy
To give the client's business a boost, we took the following optimization steps:
- Added a remarketing segment.
- Created Shopping campaigns and worked with product feeds to get better coverage on top products.
- Switched to automatic bidding strategies.
- Improved content strategy.
- Started using Bing Ads as an additional marketing channel.
The Results
On Google Ads, we saw the following results:
- Conversions: 1,416.00;
- Conversion value.: 114,909.35$;
- Conv.value / cost: 4.54.
Here's what we got on Bing Ads:
- Conversions: 353;
- Conversion value.: USD35,337.08;
- Conv.value / cost: 7.43.
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