How we reached over 1,000,000$ in revenue from online sales.
At UAWC, we are always excited about testing our expertise in new directions.
With this client, we had the opportunity to work with an old, reputable, established brand.
Read this case study to learn how we made their business even better.
About Luxury Retailer
Our client is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear and accessories for men and women. Founded in the early twentieth century with the goal of dressing the American consumer in the very finest of men’s clothing, our client has since become one of the leading names in menswear.
Increase online sales
While the client's products were extremely popular in offline stores and boutiques, their online presence was lacking. We needed to change that.
Scale digital channels
We needed to expand and optimize the client's digital marketing to help them carve out their piece of the online market.
We needed to make sure the attribution was set up correctly, the metrics were relevant, and the KPIs were consistent across all platforms.
Despite the client's long history and their significant investments in digital advertising, they had several critical issues.
First of all, their tracking and reports were not well-configurated. This made it hard accurately evaluate the performance of their campaigns.
Aside from that, their online purchases were on the decline.
We needed to fix all that.
Right away, we needed to fix the client's tracking and reports.
We needed to improve brand awareness. While the brand was well-known to fashion enthusiasts in the offline world, we needed to put their name in the minds of a wider online audience.
We also needed to bring relevant, convertible traffic to the client's website in order to increase purchases and revenue.
For that, we used the following channels:
On Google Ads, we used the following:
On Bing, we implemented the following:
Here's a list of our experiments on Facebook:
And here is what we did on Pinterest:
And on Reddit, we used the following:
As a result, we achieved:
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