Ever since our agency was created over ten years ago, fashion and clothing have always been among the most common industries we had to work with.
In our humble opinion, Nest Shop is one of the best examples to showcase what we can do in this field.
Nest Shop is one of Norway's largest online stores selling fashionable clothing for women. Their extensive inventory includes everything from shoes to lingerie to winter jackets and anything in between.
We needed to increase revenue by 20% each month.
We needed to keep ROAS above 10.
We needed to find new customers to fuel the revenue growth.
Selling clothes online is always a highly competitive area, no matter where the business operates. Good prices, high quality of products and a well-built online store are not enough to succeed there - an eCommerce clothing store also needs amazing marketing.
Nest Shop is a perfect example of this.
Before working with us, their marketing was managed by another agency. This gives us a great opportunity to see just how much difference UAWC's approach can make.
At first, we only had access to Nest Shop's Facebook Ads account, so most of our efforts were focused there. Later in our partnership, we also took over their Google Ads.
Our campaigns were focused on finding new customers, remarketing, post engagements, and conversions.
On Facebook, we ran Catalog Sales, Conversion, and Post engagement campaigns.
With Catalog Sales, we used three ad sets targeted at different audiences:
Our Conversions campaign was also split in three ad sets:
Here are some of the best-performing Facebook Ads.
We spent 200,000 kr on Facebook Ads, which brought Nest Shop a revenue of 4,400,000 kr, making the ROAS 22.
After getting our hands on the client's Google Ads account, we spent some time auditing the campaigns and ad sets they already had running, then started making improvements.
Here are some of the experiments we did on Google Ads:
As a result, we increased the revenue from Google Ads by 110%, while raising the ROAS there by 20%.
Do you like the numbers you see and want your business to get similar treatment?