FREEZVON - Case Study
60 - 80 purchases per month from Ads
Main challenges when we started working on the Ad Account:
Set up Ecommerce tracking and additional goals in Google Analytics, so that the client could measure actual results;
KeyWords research;
Add more Audiences, Remarketing, segment in use;
These main optimization steps have been taken:
Rebuilding the Campaigns structure for RU and COM;
Focusing on the best performing locations and exclude poor performing locations;
Testing Automatic Strategies, e.g., Maximizing Conversions and Maximizing Clicks;
Implement Remarketing Funnel
ADVERTISING CHANNELS & OVERALL RESULTS
Google Ads
.COM
Conv. Rate – 13.19% (160.69%)
Revenue – $17,341.00 (10.28%)
Registrations – 12,048 (839.05%)
Purchases – 1014
Bing Ads
.COM
Conv. Rate – 2.93%
Revenue – $225.00
Registrations – 332
Purchases – 17
Google Ads
.RU
Conv. Rate – 12.81% (188.11%)
Revenue – $5,530.00 (4.12%)
Registrations – 11,996 (1,453.89%)
Purchases – 493
Yandex Direct
.RU
Conv. Rate – 8.19%
Revenue – $695.00
Registrations – 920
Purchases – 59