FREEZVON - Case Study

How we increased sales by 1000% in 3 months
Before:
0
Conversions/month:
$ 0
Conv. cost:
$ 0
Avg. CPC
After:
0
Conversions/month:
$ 0
Conv. cost:
$ 0
Avg. CPC
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About Freezvon
Freezvon is the brainchild of Telephonic Solutions Limited company. SaaS Niche. Its main services include: Virtual Phone Numbers For Calls, Virtual SMS Numbers, Virtual Numbers For Calls and Fax, Hosted Virtual IP PBX for businesses, and Toll Free 800 Numbers. The client has two websites: freezvon.com and freezvon.ru (specified as .COM and .RU in this case study).
The Goal
Cost per Lead under USD 2.00
60 - 80 purchases per month from Ads

Main challenges when we started working on the Ad Account:

1

Set up Ecommerce tracking and additional goals in Google Analytics, so that the client could measure actual results;

2

KeyWords research;

3

Add more Audiences, Remarketing, segment in use;

These main optimization steps have been taken:

1

Rebuilding the Campaigns structure for RU and COM;

2

Focusing on the best performing locations and exclude poor performing locations;

3

Testing Automatic Strategies, e.g., Maximizing Conversions and Maximizing Clicks;

4

Implement Remarketing Funnel

ADVERTISING CHANNELS & OVERALL RESULTS

Google Ads

.COM

Conv. Rate – 13.19% (160.69%)
Revenue – $17,341.00 (10.28%) 
Registrations – 12,048 (839.05%)
Purchases – 1014

Bing Ads

.COM

Conv. Rate – 2.93%
Revenue – $225.00
Registrations – 332 
Purchases – 17

Google Ads

.RU

Conv. Rate – 12.81% (188.11%)
Revenue – $5,530.00 (4.12%)
Registrations – 11,996 (1,453.89%)
Purchases – 493

Yandex Direct

.RU

Conv. Rate – 8.19%
Revenue – $695.00
Registrations – 920 
Purchases – 59

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