Healthrangerstore.com - Case Study

How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
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About Healthrangerstore
Health Ranger Store opened an online business in 2012, as an honest, responsive and competitively-priced provider of health-related products. Client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items and more.
The Goal
To get more Purchases with ROAS 5+

Main challenges when we started working on the Ad Accounts:

1

Set up Google Analytics and Ecommerce tracking for the client

2

Build proper Campaigns structure

3

It’s a sensitive niche and some Ads went through several review procedures

These main optimization steps have been taken:

1

Adding Remarketing Segment in use

2

Creating Shopping Campaigns and working with product feed to get better coverage on the top categories

3

Switching to the Automatic bidding strategies

4

Improving content strategy that allowed getting higher results

5

Added Bing as additional channel

How we tackled the challenge

Google Ads

Conv.: 1,416.00
Conv.value.: USD 114,909.35
Conv.value / cost: 4.54

Bing Ads

Conv.: 353
Conv.value.: USD35,337.08
Conv.value / cost: 7.43

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