Healthrangerstore.com - Case Study
How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
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About Healthrangerstore
Health Ranger Store opened an online business in 2012, as an honest, responsive and competitively-priced provider of health-related products. Client built it from the ground up, complete with their own fulfillment center and in-house customer support — all based in the USA. They offer competitive prices on selected nutritional supplements, superfoods, storable foods, preparedness items and more.
The
Goal
To get more Purchases with ROAS 5+
Main challenges when we started working on the Ad Accounts:
1
Set up Google Analytics and Ecommerce tracking for the client
2
Build proper Campaigns structure
3
It’s a sensitive niche and some Ads went through several review procedures
These main optimization steps have been taken:
1
Adding Remarketing Segment in use
2
Creating Shopping Campaigns and working with product feed to get better coverage on the top categories
3
Switching to the Automatic bidding strategies
4
Improving content strategy that allowed getting higher results
5
Added Bing as additional channel
How we tackled the challenge
Google Ads
Conv.: 1,416.00
Conv.value.: USD 114,909.35
Conv.value / cost: 4.54
Bing Ads
Conv.: 353
Conv.value.: USD35,337.08
Conv.value / cost: 7.43
