INHUMANS.CLUB - Case Study

This project helps you transform your relationship with alcohol

Before:
0
purchases / month
0
Reviews
0
ROAS
After:
0
purchases / month
0 +
Reviews
0
ROAS

facebook ads

CREATIVES

Creatives best practices:

  • Before-after creatives achieve best results
  • Customization for each gender has a positive impact
  • Changes in the text did not have much effect on the results

 

Creatives worst practices:

  • Emphasizing on the negative in creatives had poor results

Optimization Results

18.6% decrease in cost per purchase by changing the event for optimization

We started from the Complete Registration event, as we had an insufficient amount of Purchases. After receiving the first 50 Purchases, we started optimizing for this event.

Dividing the audience by gender had a bigger impact than division by age

Gender division enabled a better understanding of the target audience. Based on this, customized creatives were created. Division by age did not result in a better understanding of the situation.

CRO learnings

Design matters

130% boost in conversion rate

During this test, we redesigned the content above the fold part of the main page.

A-B test subheadings on the main page

Both headers worked well and did not influence overall performance 

New pricing structure

718.48% increase in conversion rate

We had a Donation page with the possibility to decide how much to donate

Checkout page with two options

Users convert more when the choices are written and options are limited

Limited time discount

141% increase in transactions

We added a header to the main page with an offer to the checkout page

Page speed

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