Knitted clothing - Case Study

One year to increase the revenue to 380% keeping ROAS (11+)
About
The client is an e-commerce store, selling yarn and knitting patterns.
Advertisement Goals
Maximizing revenue from PPC channels (Facebook, Snapchat and Google Ads)

Reach Brand awareness after changing the name of the website

Keeping ROAS (Return On Ads Spend) (4+)

BEFORE:

The client had another CMS system and run ads by themselves

AFTER:

The client changed the CMS system from WordPress to Magento. Also, the client changed the website’s name, and we started from brand awareness. Our goal was to increase revenue and keep ROAS positive (4+). 

During the first month of the new website, we increased revenue twice.

As a result, we grew revenue 380% for the last year.

EXPERIMENTS ON FACEBOOK

1

Broad audiences.

Transactions: 338
ROAS: 4

Broad audience from age 45+ based on e-commerce conversion rate from Google Analytics

2

Remarketing audiences.

Transactions: 2,314
ROAS: 5

Who engaged with FB,IG, website visitors and watched at least 25% of your video 

11/30 days with cross exclusions.

3

Interests ad set.

Transactions: 173
ROAS: 4

Targeting the relevant Interests for knitting



4

Catalog campaign.

Transactions: 4,206
ROAS: 7

Testing “Who added to cart, but didn’t purchase” and “prospective customers” ad sets, that brought an excellent amount of purchases.

5

Knitting calendar

Transactions: 1,228
ROAS: 7

Testing website conversion campaign with specific types of ads



BEST-PERFORMING FACEBOOK ADS

EXPERIMENTS ON SNAPCHAT

1

Collection ads

Specific type of ads on remarketing audience with ROAS (8+)




2

Lookalike audience

Similar audience to people who had already made a purchase

Testing creatives with discounts

3

Remarketing audience

Website visitors audience optimized for swipe up event

More than 4000 purchases 

LIST OF OUR EXPERIMENTS ON GOOGLE ADS

1

Brand campaign

Campaign with brand keywords. Also, keywords with old website name, to reach all of our potential customers.

ROAS: 53 for the lifetime



2

DSA campaign

We tried campaign without keywords and let Google automatically show ads.

ROAS: 6.34 for the lifetime

3

Exact search campaign + RLSA

Used SKAG method and extensions to raise the number of purchases. Unitlized advanced RLSA remarketing strategy. More than 2000 purchases for the lifetime.

 

 

ADVERTISING CHANNELS & OVERALL RESULTS

Facebook

ROAS: 6,92
Amount Spent: kr 1,210,692
Revenue: kr 7, 924, 744

Snapchat

ROAS: 4,59
Amount Spent: kr 37,336
Revenue: kr 1,513,012

Google Ads

ROAS: 8,99
Amount Spent: kr 368,899
Revenue: kr 3,317,570

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