Knitted clothing - Case Study
Reach Brand awareness after changing the name of the website
Keeping ROAS (Return On Ads Spend) (4+)
BEFORE:
The client had another CMS system and run ads by themselves
AFTER:
The client changed the CMS system from WordPress to Magento. Also, the client changed the website’s name, and we started from brand awareness. Our goal was to increase revenue and keep ROAS positive (4+).
During the first month of the new website, we increased revenue twice.
As a result, we grew revenue 380% for the last year.
EXPERIMENTS ON FACEBOOK
Broad audiences.
Transactions: 338
ROAS: 4
Broad audience from age 45+ based on e-commerce conversion rate from Google Analytics
Remarketing audiences.
Transactions: 2,314
ROAS: 5
Who engaged with FB,IG, website visitors and watched at least 25% of your video
11/30 days with cross exclusions.
Interests ad set.
Transactions: 173
ROAS: 4
Targeting the relevant Interests for knitting
Catalog campaign.
Transactions: 4,206
ROAS: 7
Testing “Who added to cart, but didn’t purchase” and “prospective customers” ad sets, that brought an excellent amount of purchases.
Knitting calendar
Transactions: 1,228
ROAS: 7
Testing website conversion campaign with specific types of ads
BEST-PERFORMING FACEBOOK ADS
EXPERIMENTS ON SNAPCHAT
Collection ads
Specific type of ads on remarketing audience with ROAS (8+)
Lookalike audience
Similar audience to people who had already made a purchase
Testing creatives with discounts
Remarketing audience
Website visitors audience optimized for swipe up event
More than 4000 purchases
LIST OF OUR EXPERIMENTS ON GOOGLE ADS
Brand campaign
Campaign with brand keywords. Also, keywords with old website name, to reach all of our potential customers.
ROAS: 53 for the lifetime
DSA campaign
We tried campaign without keywords and let Google automatically show ads.
ROAS: 6.34 for the lifetime
Exact search campaign
Used SKAG method and extensions to raise the number of purchases. More than 2000 purchases for the lifetime
ADVERTISING CHANNELS & OVERALL RESULTS
ROAS: 6,92
Amount Spent: kr 1,210,692
Revenue: kr 7, 924, 744
Snapchat
ROAS: 4,59
Amount Spent: kr 37,336
Revenue: kr 1,513,012
Google Ads
ROAS: 8,99
Amount Spent: kr 368,899
Revenue: kr 3,317,570
