KNITTING E-COMMERCE - Case Study
HOW WE INCREASED REVENUE
BY 127% IN FOUR MONTHS
Before:
0
ROAS
kr
0
ROAS
kr
0
ROAS
After:
0
ROAS
kr
0
ROAS
kr
0
ROAS
PROJECT BACKGROUND
The shop hasn’t been working with other agencies before.
There was only one campaign running in the ad account – Website Conversion.
We were asked to increase revenue while keeping Ad Spend 2 000 NOK daily from the beginning and ROAS on 3+ level.
ABOUT BRAND
An e-Сommerce store that specializes in products for knitting: yarns, knitting needles, knitting packages for every type of clothing from sweater and hats to ponchos and coats.
THE GOAL
Maximizing revenue and keep the ROAS 3+
LIST OF OUR EXPERIMENTS | WEBSITE CONVERSION
1
Broad Ad Set.
Transactions: 216
ROAS: 5.87
- Broad Audience | Demographic, Location targeting
2
Remarketing audiences.
Transactions: 210
ROAS: 5.93
- Website visitors, Watched videos, FB Engaged, IG Engaged in the last 7/30/90 days with cross exclusions.
3
Interest Audiences.
Transactions: 1,481
ROAS: 6.75
- Interest on knitting, diy, hobby, clothing, housewife, moms.
Best performing
Facebook ADS
LIST OF OUR EXPERIMENTS ON CATALOG SALES:
1
Added to cart but didn't purchase
Transactions: 376
ROAS: 5.77
- Added to cart but didn't purchase customers on all products
2
Prospective Customers
Transactions: 376
ROAS: 5.77
- Prospective Customers on all products
- Prospective Customers on Top products
3
Product viewed but not Added to Cart
Transactions: 376
ROAS: 5.77
- Product viewed but not Added to Cart customers on all products
- Product viewed but not Added to Cart customers on Top products
Sing up for your free audit
Remarketing audiences. Transactions: 210 ROAS: 5.93
