KNITTING E-COMMERCE - Case Study

HOW WE INCREASED REVENUE
BY 127% IN FOUR MONTHS

Before:
0
ROAS
kr 0
ROAS
kr 0
ROAS
After:
0
ROAS
kr 0
ROAS
kr 0
ROAS
PROJECT BACKGROUND

The shop hasn’t been working with other agencies before. 
There was only one campaign running in the ad account – Website Conversion.

We were asked to increase revenue while keeping Ad Spend 2 000 NOK daily from the beginning and ROAS on 3+ level.

ABOUT BRAND
An e-Сommerce store that specializes in products for knitting: yarns, knitting needles, knitting packages for every type of clothing from sweater and hats to ponchos and coats.​
THE GOAL
Maximizing revenue and keep the ROAS 3+

LIST OF OUR EXPERIMENTS | WEBSITE CONVERSION ​

1
Broad Ad Set.

Transactions: 216

ROAS: 5.87

2
Remarketing audiences.

Transactions: 210

ROAS: 5.93

3
Interest Audiences.

Transactions: 1,481

ROAS: 6.75

Best performing Facebook ADS

LIST OF OUR EXPERIMENTS ON CATALOG SALES:

1
Added to cart but didn't purchase

Transactions: 376

ROAS: 5.77

2
Prospective Customers

Transactions: 376

ROAS: 5.77

3
Product viewed but not Added to Cart

Transactions: 376

ROAS: 5.77

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Remarketing audiences. Transactions: 210 ROAS: 5.93