LUXURY RETAILER - Case Study

DIGITAL TRANSFORMATION FOR LUXURY RETAILER
Results:
+ 0 %
Increase in revenue from online sales

$1,087,227.81 vs $782,178.28

+ 0 %
Increase in revenue from Facebook Ads

 $2,721,44 vs $2,230.69

+ 0 %
Increase in traffic

159,321 vs 116,293

+ 0 %
Increase in new users

147,252 vs 101,874

+ 0 %
Increase in average time on page

00:03:32 vs 00:03:25

+ 0 %
Increase in conversions

1.07% vs 0.99%

+ 0 %
Increase in transactions

2,324 vs 2,152

About Luxury Retailer
Our client is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear and accessories for men and women.

Founded in the early twentieth century with the goal of dressing the American consumer in the very finest of men’s clothing, our client has since become one of the leading names in menswear.

The main Goals

Sales

Our client has an objective to advance the adoption of digital technology throughout the company significantly.

Scale digital channels

The marketing team is focused on using digital marketing to grow both online and in-store revenue.

The Challenge

Increase Purchase Volumes Online

Despite significant investment in advertising, purchase volumes were low and declining.

Improve ROAS

Due to a lack of proper tracking, it was challenging to understand ROAS per campaign, but overall, revenue was not significantly higher than ad-spend.

Fix Reports

Sales metrics were inaccurately attributed, and KPIs were not matching across platforms.

How we tackled the challenge

Google Ads

  • SKAG structure for search campaigns. Shopping campaigns with a different value for products.
  • Remarketing campaign.
  • Video campaign.
  • Tested different destination URLs.
  • Tested different strategies for campaigns (focus on Target ROAS).

Bing Ads

  • SKAG structure for search campaigns.
  • Shopping campaigns with a different value for products.
  • Tested different destination URLs.
  • Tested different strategies for campaigns (focus on Target ROAS).

Facebook Ads

  • Website conversion campaign.
  • Catalog conversion campaign.
  • Traffic conversion campaign.
  • Video Views conversion campaign.
  • Targeted on Cold and Warm audience.
  • The best performing audience Men, Age 35+.

Pinterest Ads

  • Website conversion campaign.
  • Catalog conversion campaign.
  • Targeted on Cold and Warm audience.
  • The best performing audience Men&Women, Age 35+.

Reddit Ads

  • Website conversion campaign.
  • Targeted on Cold and Warm audience.
  • The best performing ad set - Subreddits.
  • The best performing audience Men, Age 35+.

Sing up for your free audit

Name*
E-mail*