Mobile watch for children - Case Study
100X in monthly revenue in Norway for the past 3 years, Expanded to Sweden, Finland, Denmark, Germany, Spain, United Kingdom.
OUR JOURNEY
Beginning of the journey:
brand -awareness campaigns
development of the marketing strategy
Success after Black-Friday and “New Year’s” campaigns defined that the lower benchmark of the ROAS is 4.
Scaling on both Facebook and Google marketing channels. Sales record on the “Black Friday” campaign: 3,000,000 kroner in revenue in 1 month.
Review of the strategy due to coronavirus: focusing on blog and engagement content.
EXPERIMENTS ON FACEBOOK
Broad ad set
Broad ad set based to attract attention of the new customers.
Remarketing Ad Set
Remarketing for 30 days as a basis.
Lookalike ad set
Remarketing for 30 days as a basis.
Prospective Customers
Prospective customers ad set as a part of Catalog Sales campaign.
Add-to-cart but did not purchased ad set
Remarketing ad set in the Catalog Sales campaign.
Blog ad set
Brand-awareness ad set with blog promotion.
PROMOTION AD EXAMPLES
LIST OF OUR EXPERIMENTS ON GOOGLE ADS
Search Campaign Brand
Ensure that you are bidding on the brand related keywords and continuing improving the Impression Share to not give up the positions.
Search Campaign – Non-brand keywords
Leading customers to the product pages is much more profitable than to the blog pages.
Regular Shopping
Priority based structure.
Remarketing in search campaigns
Include a remarketing audience in all search campaigns with additional bidding adjustment. We usually use 150%.
Youtube Shopping campaign
We tried different targeting options. The only effective one – placement targeting when we switched to selected videos/fashion channels.
RLSA campaign (search remarketing)
Bid adjustments 300%. We used quite general search terms and got very cheap traffic.