Natural healthy goodies for skin care and hair - Case Study

HOW WE INCREASED REVENUE BY 500% IN 6 MONTH KEEPING POSITIVE ROAS (4+)

About

This is an e-commerce store that sells natural healthy goodies for skin care and hair.

Advertisement Goals

Raise sales amount from the website.

Increasing revenue, while keeping the ROAS (4+)

Before:

(November 2019)

Revenue / month: 126,681.00

Transactions / month: 178

(May 2019)

Revenue / month: 852,250.00

Transactions / month: 1235

Lookalike audiences.

Transactions: 178
ROAS: 5.23

Based on the email list, purchase, add to cart events and

customers who visited the website page.

Remarketing audiences.

Transactions: 2,522
ROAS: 9.52

Added to cart but did not purchase in the last 14,30, 180 days. Video views 10 sec last 30 days

Who engaged with Facebook and Instagram page in the last 30/365 days.

Broad ad set.

Transactions: 1,722
ROAS: 8.40

We split off a broad ad set for women and men.

Catalog campaign.

Transactions: 717
ROAS: 7.35

We testes a Prospective customers and Who viewed or add to cart but didn’t purchase ad sets.

Ad sets based on interests.

Transactions: 311
ROAS: 8.34

Testing relevant interests for men and women.