Woman Clothes e-commerce store or Nest Shop - Case Study

How we increased revenue by 230% with ROAS (22+)
Before:
kr 0
Revenue
After:
kr 0
Revenue
About NEST SHOP
This is an e-commerce store for women who love trends, clothes, fashion, and lifestyle.
GOAL
Maximizing revenue

Increasing revenue, while keeping the ROAS (10+)

LIST OF OUR EXPERIMENTS:

Facebook

Catalog Campaign

1

Prospective customers ad set based on interest targeting from Google Analytics.

2

Prospective customers ad set for sale products only to engage with new prospects.

3

14-day “Add-to-cart but did not purchase” ad set for dynamic remarketing.

LIST OF OUR EXPERIMENTS:

Facebook

Conversion Campaign

1

Broad ad set based on interest targeting for specific categories, such as pants, shoes, etc.

2

Engagement remarketing: new posts, videos, Facebook, and Instagram pages.

3

30 days remarketing ad set with relevant exclusions.

LIST OF OUR EXPERIMENTS:

Google Ads

1

DSA campaign

Broad ad set based on interest targeting for specific categories, such as pants, shoes, etc.

2

Shopping campaign

Engagement remarketing: new posts, videos, Facebook, and Instagram pages.

 

3

Search campaign

30 days remarketing ad set with relevant exclusions.

BEST PERFORMING FACEBOOK ADS

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