Woman Clothes e-commerce store or Nest Shop - Case Study
How we increased revenue by 230% with ROAS (22+)
Before:
kr
0
Revenue
After:
kr
0
Revenue
About
NEST SHOP
This is an e-commerce store for women who love trends, clothes, fashion, and lifestyle.
GOAL
Maximizing revenue
Increasing revenue, while keeping the ROAS (10+)
Increasing revenue, while keeping the ROAS (10+)
LIST OF OUR EXPERIMENTS:
Catalog Campaign
1
Prospective customers ad set based on interest targeting from Google Analytics.
2
Prospective customers ad set for sale products only to engage with new prospects.
3
14-day “Add-to-cart but did not purchase” ad set for dynamic remarketing.
LIST OF OUR EXPERIMENTS:
Conversion Campaign
1
Broad ad set based on interest targeting for specific categories, such as pants, shoes, etc.
2
Engagement remarketing: new posts, videos, Facebook, and Instagram pages.
3
30 days remarketing ad set with relevant exclusions.
LIST OF OUR EXPERIMENTS:
Google Ads
1
DSA campaign
Broad ad set based on interest targeting for specific categories, such as pants, shoes, etc.
2
Shopping campaign
Engagement remarketing: new posts, videos, Facebook, and Instagram pages.
3
Search campaign
30 days remarketing ad set with relevant exclusions.
BEST PERFORMING FACEBOOK ADS
