How Customers Really Behave: Behavioural Science with Phill Agnew
with Phill Agnew, Host of Nudge · Hosted by Alex Chich
The big ideaGreat marketing isn’t about asking people what they want. It’s about testing what actually changes their behaviour.
Customers don’t always do what they say they will do. That’s why Phill Agnew studies behavioural science and then tests whether those ideas actually work in marketing.
In this episode, Phill and Alex get practical: why too much choice can reduce sales, why handwritten messages can outperform polished ones, why small marketing changes usually produce small results, how to make social proof more believable and why Phill makes 50 small bets instead of trying to predict the winning idea.
Phill is the host of Nudge, a podcast about behavioural science and marketing.
Selected Links From the Episode
In This Episode
- →Why what customers say and what they do can be very different
- →How too much choice can reduce sales
- →Why small inputs usually create small outputs
- →How specific social proof builds trust
- →Why fewer benefits can be more persuasive
- →Why Phill makes 50 small bets instead of trying to predict the winner
People Mentioned
Phill Agnew
Host, Nudge
Alex Chich
Host, Beyond the Algorithm
