Ozone Generator e-Commerce store or Ozon Maskin - Case Study

How we increased revenue by 300X
Before:
0
Conversions / month
kr 0
Revenue
After:
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Conversions / month
kr 0
Revenue
About OZON MASKIN
Ozon Maskin. This is a e-commerce shop that sells ozone generator to provide efficient and safe treatment of odors and microorganisms without the use of chemicals.
GOAL
Maximizing revenue by keeping the ROAS (2.5+)

LIST OF OUR EXPERIMENTS:

1

Separate 5/30 days remarketing

We separated users who visited our website in the last 5 and 30 days (excluded 5 days).In this way, we can focus our budget on customers who engaged with us in the last few days. At the same time, we continue to show ads to users who engaged with us in the last few weeks.

2

Two Step Funnel

We got a lot of cheap users into video views audience, which converted in the Website conversion campaign. Also, we got purchases directly from Video views campaign, so most of the users we got “for free”

3

Targeting based on Interests

Ozonmachine can be used in cars, boats, houses, so we tested ad sets with interests wherein we used images with the device in car for ad set with interests for a motorist.

4

Organic

Successful tests in the text of the post: 

a link to the website;
reviews from real customers.

In general frequent publishing of posts on the Facebook page helps to increase loyalty to the product.

BEST PERFORMING FACEBOOK ADS

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