Ozone Generator e-Commerce store or Ozon Maskin - Case Study
LIST OF OUR EXPERIMENTS:
Separate 5/30 days remarketing
We separated users who visited our website in the last 5 and 30 days (excluded 5 days).In this way, we can focus our budget on customers who engaged with us in the last few days. At the same time, we continue to show ads to users who engaged with us in the last few weeks.
Two Step Funnel
We got a lot of cheap users into video views audience, which converted in the Website conversion campaign. Also, we got purchases directly from Video views campaign, so most of the users we got “for free”
Targeting based on Interests
Ozonmachine can be used in cars, boats, houses, so we tested ad sets with interests wherein we used images with the device in car for ad set with interests for a motorist.
Organic
Successful tests in the text of the post:
a link to the website;
reviews from real customers.
In general frequent publishing of posts on the Facebook page helps to increase loyalty to the product.
BEST PERFORMING FACEBOOK ADS
