Clothes e-Commerce store or Tufte Wear - Case Study

How we earned 4 Million (NOK) within advertising by one month

About TUFTE WEAR

This is clothes e-commerce store which was founded in 2012 by Olaf Tufte. A really nice guy, farmer and Olympic champion from Vestfold. With the mantra "It's always possible to get better", Olaf started making super soft boxers for the hard-working man.

THE GOAL

Revenue 2,200,000 per month in 2021

ROAS 5

LIST OF OUR EXPERIMENTS:

Facebook

Lookalike audiences based on purchases and add-to-cart events. Different ranges of lookalikes sizes (from 1 to 5). For low population countries, we suggest the usage of bigger sizes of lookalikes due to lower potential reach in the region.

Splitting of Remarketing audiences (FB/IG Engagement, Website Visitors, Video Views) based on a 7 and 30 days time range. Excluding all seven days, audiences at 30 days ad set to avoid overlapping.

Upsell ad set for Catalog Sales campaign. We recommend using it after big discounts and upselling your offer to people who have already engaged with products without discount.

Lead generation campaign. The idea of the campaign to get as many email lists as possible by drawing a gift voucher for 1000 NOK every month. We suggest using here as broad targeting as possible to cover more people.

Separate campaigns for each big discount drop like Single Day, Black Friday, Christmas, etc. We suggest putting here bigger budgets, as usual, to escape the learning phase faster.

Ad copies without product on the creatives part (just information about discount on the store). We recommend using banners like this ONLY for remarketing audiences cause they are already engaged with your business and how your product looks like.

LIST OF OUR EXPERIMENTS:

Snapchat

Separate product sets for Catalog sales for males and females. In this case, we will not show female products to males. We have tested cross products for remarketing audiences (when we promote female products for males who added to cart these products), but it was an unsuccessful test.

Auto Bid strategy for Website Conversion campaign. It delivers much better results than the target cost, but please make sure that you have enough purchase events on your pixel before you start using auto bids.

Brand Awareness campaign. As we know, each year, traffic on Facebook becomes more expensive, so we decided to try an Awareness campaign on Snapchat because it is not as compatible as Facebook. As a result, avg CPM on Snapchat is four times lower, and generated traffic can be used for both Snap and FB retargeting campaigns (cause both pixels are installed on the website).