Women’s clothes e-Commerce
store in Norway - Case Study

HOW WE INCREASED 
ROAS BY 58% in 3 months  

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ABOUT THE STORE

Web shop of clothes, boots, home things in boho and hippie style.

THE GOAL

LIST OF OUR EXPERIMENTS ON FACEBOOK

1
Lookalike audiences.

Transactions: 434

ROAS: 21.20

2
Remarketing audiences.

Transactions: 1,281

ROAS: 26

3
Google Analytics ad set.

Transactions: 86

ROAS: 15.97

4
Catalog campaign.

Transactions: 822

ROAS: 24.59

5
Post Engagement campaign.

Transactions: 171

ROAS: 24.02

6
Organic ad test.

Transactions: 467

ROAS: 23.69

Best performing Facebook ADS

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Remarketing audiences. Transactions: 210 ROAS: 5.93