Women’s clothes e-Commerce
store in Norway - Case Study

HOW WE INCREASED 
ROAS BY 58% in 3 months  

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Avg. CPC:
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ABOUT THE STORE

Web shop of clothes, boots, home things in boho and hippie style.

THE GOAL
  • ROAS: 10+
  • Revenue: min 58,250 NOK/week
  • NOK 800-1000 per purchase

LIST OF OUR EXPERIMENTS ON FACEBOOK

1
Lookalike audiences.

Transactions: 434

ROAS: 21.20

  • Lookalike audience based on purchase events, engaged with fb and Instagram page.
2
Remarketing audiences.

Transactions: 1,281

ROAS: 26

  • Added to cart but did not purchase in the last 30 days
  • 5/30/90 days with cross exclusions.
  • IG stories remarketing.
3
Google Analytics ad set.

Transactions: 86

ROAS: 15.97

  • After analyzing the “Interest” report in Google Analytics we created a similar audience.
4
Catalog campaign.

Transactions: 822

ROAS: 24.59

  • Catalog campaign is a must-have for e-commerce type projects; therefore, the combination of a well-defined audience delivered a lot of sales.
5
Post Engagement campaign.

Transactions: 171

ROAS: 24.02

  • Post engagement campaign attuned to people who have interacted with ads. It gave good results.
6
Organic ad test.

Transactions: 467

ROAS: 23.69

  • Almost all posts achieved good engagement and, as a result, achieved a good number of purchases.
Best performing Facebook ADS

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Remarketing audiences. Transactions: 210 ROAS: 5.93