Women’s clothes e-Commerce
store in Norway - Case Study
HOW WE INCREASED
ROAS BY 58% in 3 months
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ABOUT THE STORE
Web shop of clothes, boots, home things in boho and hippie style.
THE GOAL
- ROAS: 10+
- Revenue: min 58,250 NOK/week
- NOK 800-1000 per purchase
LIST OF OUR EXPERIMENTS ON FACEBOOK
1
Lookalike audiences.
Transactions: 434
ROAS: 21.20
- Lookalike audience based on purchase events, engaged with fb and Instagram page.
2
Remarketing audiences.
Transactions: 1,281
ROAS: 26
- Added to cart but did not purchase in the last 30 days
- 5/30/90 days with cross exclusions.
- IG stories remarketing.
3
Google Analytics ad set.
Transactions: 86
ROAS: 15.97
- After analyzing the “Interest” report in Google Analytics we created a similar audience.
4
Catalog campaign.
Transactions: 822
ROAS: 24.59
- Catalog campaign is a must-have for e-commerce type projects; therefore, the combination of a well-defined audience delivered a lot of sales.
5
Post Engagement campaign.
Transactions: 171
ROAS: 24.02
- Post engagement campaign attuned to people who have interacted with ads. It gave good results.
6
Organic ad test.
Transactions: 467
ROAS: 23.69
- Almost all posts achieved good engagement and, as a result, achieved a good number of purchases.
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Remarketing audiences. Transactions: 210 ROAS: 5.93