As information technologies develop and search engines get more sophisticated, in order to jump on the bandwagon and improve online presence you definitely need to use search engine optimization (SEO). Google searchbot algorithms change more frequently than they used to, becoming more intelligent, the effectiveness of technologies that stand behind these rules is steadily growing, and the “cat and mouse” game is losing sense. Now it is more profitable to follow the house rules, rather
Case studies
In 2018 we have started to implement gamification in UAWC. We want to reward each other for tasks which helped to simplify and automate repeatable tasks. Here is one of our current rewards “More vitamins for new marketing ideas!”:
Digital Marketing
The goal of ICO or “Initial Coin Offering” marketing is to attract investors. ICO projects emerge every day but not all of them succeed in raising capital due to both poor pay per click strategy and value proposition. In the past two years, we have spent more than $15,000,000 on different marketing channels to understand the crucial strategies for a successful ICO marketing launch. For business owners, it’s an instrument to raise funds for their
Digital Marketing
Many AdWords accounts are not performing well or at least, are not working at their full capacity. The goal of our AdWords audit is to apply the 80/20 rule to AdWords and influence the most valuable AdWords traffic sources. I know business owners who spend 2-3 hours a day with their AdWords management. The sad truth is that most of their actions make no sense as they act blindly. Pay Per Click marketing is the
AdWords, Pay Per Click management
About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your ROAS would be 700%. At the start of our collaboration, the client tried to set up AdWords campaigns, but this
AdWords, Case studies, Digital Marketing
Here is the problem: Nowadays, a lot of different services allow you to book your stay in almost all hotels: booking.com, trivago.com, hotels.com, etc. Hospitality and tourism is an extremely competitive niche and as a result, has a high cost per click. Therefore, the first thing we were thinking about when our customer (a hotel in Rome) came to us with the problem of a low ROAS metric was how we could increase ROAS without
Digital Marketing
A customer visits your website and leaves without buying. Sound familiar? Source: imagejuicy.com Would you like to follow him to remind about your business? This is exactly what remarketing is all about. Based on our experience with 1000 projects, remarketing is effective for 90% of advertisers. You can create excellent yields from remarketing campaigns, such as: More sales with the same (or even lower) cost per conversion Effective branding There are four different types of
AdWords
“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any AdWords campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an audience that is not interested in your products or services. Adwords Negative Keywords are keywords that you specifically do not want
Digital Marketing
Have you ever wanted an easy, automatic solution that would organize and upload hundreds, or even thousands of your keywords in your AdWords account without Editor and Excel? A solution that would even set all needed campaign settings going through your entire check list? Sounds like a miracle, yes? Recently, this solution came into reality. For the last 5 years we were struggling. We were spending 10,000 hours uploading campaigns using Excel, working on different macros, Editor etc. So, one day
Digital Marketing
AdWords management shouldn’t be complicated. To ensure that our clients are getting good results we need to dig into Google Analytics and work out a list of actions for each account. There are six actions which we need to perform in every account from month to month;  just by implementing them you will have much better results. Without further ado, let me describe each of them: 1. Reallocate budgets to most profitable campaigns. This is one
Digital Marketing

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