11.10.2014

Blog

About the client: This is an e-commerce store, which is selling Lab-verified Clean Food under their own brand in the US market. For all e-commerce projects, we are using ROAS + transactions volume as main KPIs. ROAS provides you an understanding of profitability; i.e., if you have invested $100 and received $700 in sales, your ROAS would be 700%. At the start of our collaboration, the client tried to set up AdWords campaigns, but this
AdWords, Case studies, Digital Marketing
Here is the problem: Nowadays, a lot of different services allow you to book your stay in almost all hotels: booking.com, trivago.com, hotels.com, etc. Hospitality and tourism is an extremely competitive niche and as a result, has a high cost per click. Therefore, the first thing we were thinking about when our customer (a hotel in Rome) came to us with the problem of a low ROAS metric was how we could increase ROAS without
Digital Marketing
A customer visits your e-commerce store, adds a product to their cart, and leaves without buying. Sound familiar? [caption id="attachment_13381" align="aligncenter" width="500"] Source: imagejuicy.com[/caption] Would you like to follow your customer and remind them about their products? This is exactly what remarketing is all about. You can create excellent yields from remarketing campaigns, such as: More sales with the same (or even lower) cost per conversion Effective branding You can use various platforms for remarketing
AdWords
“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any AdWords campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an audience that is not interested in your products or services. Adwords Negative Keywords are keywords that you specifically do not want
Digital Marketing
Have you ever wanted an easy, automatic solution that would organize and upload hundreds, or even thousands of your keywords in your AdWords account without Editor and Excel? A solution that would even set all needed campaign settings going through your entire check list? Sounds like a miracle, yes? Recently, this solution came into reality. For the last 5 years we were struggling. We were spending 10,000 hours uploading campaigns using Excel, working on different macros, Editor etc. So, one day
Digital Marketing
AdWords management shouldn't be complicated. To ensure that our clients are getting good results we need to dig into Google Analytics and work out a list of actions for each account. There are six actions which we need to perform in every account from month to month;  just by implementing them you will have much better results. Without further ado, let me describe each of them: 1. Reallocate budgets to most profitable campaigns. This is one
Digital Marketing
  When it comes to AdWords, it's hard to draw the line between myth and good advice. In UAWC every day we deal with repeatable AdWords questions, that's why we have created an Adwords Help page, where you can get any help related to AdWords. Let's start with: Most Frequently Asked AdWords Questions What type of AdWords campaigns should I start with?  When you are starting AdWords campaign you need to understand its goal. Depending on the
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Our client is one of the biggest RS gold traders in the world; his e-commerce platform was designed to offer RS 2007 and RS 3 Gold deals for RS players. The goals: ROAS - 500% Revenue - private info The Approach: Based on our research there were such most critical factors which influence conversion rate: price trust and loyalty to the brand (there are no guarantees in this niche - you can pay without getting anything
Digital Marketing
One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query. It’s important when adding
AdWords, AdWords Updates, Case studies, Pay Per Click management
We are using both external and our own scripts. Our scripts: Script to upload campaigns directly from Google Doc using SKAG structure and to set all needed settings (simplifies work so you don't need AdWords editor); Excel script for Excel to generate relevant expanded ads for big amount of products;Script to work with search report in more convenient way;Script to simplify work with display network campaign excluding low-performing placements;  External scripts: Bid to position using labels by Brainlab; 
Digital Marketing