“Lost money on irrelevant clicks will never be paid back again.“  Unknown. Negative keywords are a crucial component of any AdWords campaign. If you are using different match types (beyond exact), you will bid on search terms that are irrelevant for your business model. This way, you will constantly lose money while reaching an audience that is not interested in your products or services. Adwords Negative Keywords are keywords that you specifically do not want
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Have you ever wanted an easy, automatic solution that would organize and upload hundreds, or even thousands of your keywords in your AdWords account without Editor and Excel? A solution that would even set all needed campaign settings going through your entire check list? Sounds like a miracle, yes? Recently, this solution came into reality. For the last 5 years we were struggling. We were spending 10,000 hours uploading campaigns using Excel, working on different macros, Editor etc. So, one day
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AdWords management shouldn’t be complicated. To ensure that our clients are getting good results we need to dig into Google Analytics and work out a list of actions for each account. There are six actions which we need to perform in every account from month to month;  just by implementing them you will have much better results. Without further ado, let me describe each of them: 1. Reallocate budgets to most profitable campaigns. This is one
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  When it comes to AdWords, it’s hard to draw the line between myth and good advice. In UAWC every day we deal with repeatable AdWords questions, that’s why we have created an Adwords Help page, where you can get any help related to AdWords. Let’s start with: Most Frequently Asked AdWords Questions What type of AdWords campaigns should I start with?  When you are starting AdWords campaign you need to understand its goal. Depending on the
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3 minutes read Our client is one of the biggest RS gold traders in the world; his e-commerce platform was designed to offer RS 2007 and RS 3 Gold deals for RS players.The goals:ROAS – 500% Revenue – private infoThe Approach:Based on our research there were such most critical factors which influence conversion rate:pricetrust and loyalty to the brand (there are no guarantees in this niche – you can pay without getting anything in return);We couldn’t
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One of the most important things for Pay Per Click (PPC) optimization is the use of negative keywords.   Negative keywords are words and phrases that are irrelevant for your business and ones that you do not want searchers to associate with your products and services. When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query. It’s important when adding
AdWords, AdWords Updates, Case studies, Pay Per Click management
We are using both external and our own scripts. Our scripts:  Script to upload campaigns directly from Google Doc using SKAG structure and to set all needed settings (simplifies work so you don’t need AdWords editor);  Excel script for Excel to generate relevant expanded ads for big amount of products; Script to work with search report in more convenient way; Script to simplify work with display network campaign excluding low-performing placements;   External scripts:  Bid to
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How do you make decisions in your Google and Facebook ads accounts? Do you take in consideration fundamental things which don’t change from account to account? If you are familiar with a main seven PPC principles you have a secret weapon which would make your results stand out. 1. Principle number one – you will pay more for each click if you need to reach more people. Demand is limited. If there are only 100 people
AdWords, Pay Per Click management
2 minutes read Today I was excited to share 2 AdWords updates.AdWords improves RLSARLSA (search remarketing) has proven to be one of the most useful types of targeting in AdWods. Usually, I use it in 2 cases:To target my past visitors bidding on more general keywords which usually have a lower conversion rate. For example, I create a remarketing list of people who have visited parts of my website which are related to shoes.  Then I create
AdWords, AdWords Updates
3 minutes read The challenge:Join Today is the Institution which is offering relevant content for people who are looking for financial news.The company has created a great piece of content and was interested in getting more relevant visitors, who interested in financial news to grow their brand awareness. At that moment they were getting traffic from  http://www.outbrain.com/ and http://go.taboola.com/ with very attractive CPA. Previously they have been testing GDN by themselves but faced such problems:It took
AdWords, Case studies

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