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In 60 minutes, you'll learn exactly what's limiting your revenue - and how to fix it.
The UAWC Revenue Growth Protocol
5 systems that must work together. Miss one, nothing scales.
High-performance Meta campaigns require clean tracking, clear funnel structure, and disciplined testing. The goal is stable ROAS while scaling budgets responsibly. Use the protocol below as a baseline.
- Tracking: Meta Pixel + CAPI with correct events and parameters with deduplication; validate in Events Manager.
- Account Structure: Separate Prospecting, Remarketing, and Retention; one objective per campaign.
- Audiences: Broad + Interest stacks + lookalikes (LALs); maintain exclusions for purchasers/engagers.
- Creatives: Test UGC, static, and video; strong 3-second hook, clear offer, and social proof; refresh every 7–14 days.
- Hypothesis Discipline: One variable per test, 3–5 creatives per ad set, pre-set stop/win rules.
- Bidding & Budgets: Use Advantage+ where viable, scale +20–30% on stable CPA/ROAS, pause on drift.
- Funnel: Cold → mid-funnel (video/page engagers) → hot (add-to-cart (ATC) / view-content (VC)) → purchase with urgency/unique selling points (USPs).
- Frequency Control: Monitor frequency and creative fatigue, rotate formats and angles proactively.
- Compliance: Check policy, text ratios, and placement specs to avoid disapprovals.
- Reporting: Weekly cohort and MER (Marketing Efficiency Ratio) and ROAS views, compare modeled vs platform numbers.
The Results You Can Expect
Site was dead. Zero SEO traction. Fixed keywords, cleaned up structure — traffic exploded.
Ecom site was invisible. No organic growth. We rebuilt content + links. Now they can’t keep up with leads.
They were buried on Google. We cleaned tags, added long-tail keywords - boom, doubled revenue.
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UAWC Agency's work has resulted in significant ROAS with synergy between ad channels.
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