Sales +123%. ROAS +62%. New channel 7.43x.
Health Ranger Store had broken tracking and stalled PPC campaigns. In seven months we fixed both — and opened Bing Ads as a second channel that came in even hotter than Google.
Table of contents
Problem
They couldn't see who was buying.
Health Ranger Store was running ads — but flying blind. E-commerce tracking was incomplete, so every report was unreliable and every "optimisation" was a guess. PPC campaigns were under-tuned, and the supplements niche meant ad approvals kept stalling. The client knew sales should be higher, but had no way to find out why they weren't.
Vertical: E-commerce
Niche: Health & Supplements
Starting channel: Google Ads only
Tracking state: Incomplete
Strategy
Five moves. One compounding effect.
We didn't pick one big lever. We pulled five smaller ones in the right order — fix the foundation, sharpen what already worked, then open a new channel once the first one was healthy.
1. Re-engage — Remarketing Campaigns
Brought back users who had visited but didn't buy. Lower CPA, faster path to revenue from traffic we'd already paid for.
2. Discover — Shopping Campaigns
Optimised the product feed so high-intent buyers actually saw the right SKUs. Cleaner titles, full attributes, accurate stock signals.
3. Automate — Automated Bidding
Switched from manual to automated bidding. Once tracking was clean, the algorithm could finally optimise toward real revenue, not guesses.
4. Refine — Ad Copy & Content
Rewrote ad messaging and product descriptions to match how customers actually search — not how internal teams describe products.
5. Expand — Bing Ads Launch
Opened Bing as a second platform once Google was performing. New audience, lower competition — and as it turned out, the higher ROAS of the two.
Results
Seven months later.
Before
Tracking incomplete — couldn't tell what was working
PPC campaigns under-optimised
Niche-specific ad approvals stalling
Single channel: Google Ads only
Visibility into buyers: minimal
After (7 months)
Sales: +123.22%
ROAS: +61.64%
Total revenue from ads: $150,246
Total conversions: 1,769
Bing Ads ROAS: 7.43x
Conversions: 1,416
Conversion value: $114,909
ROAS: 4.54x
Bing Ads — New Channel
Conversions: 353
Conversion value: $35,337
ROAS: 7.43x
The new channel outperformed the original.
Most brands assume Google is the only channel that matters. Bing carries lower competition, lower CPCs, and an audience that converts — once your Google account is healthy, opening Bing is one of the highest-leverage moves you can make.
Work samples
Client’s Words
UAWC delivered exactly what we needed - clear strategy, fast execution, and measurable results. Great team to work with.
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