# Google Ads
# Bing Ads
How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
How we increased sales from Google and Bing Ads by 123.22% and ROAS by 61.64% in 7 months
Table of contents
The Road to Profits
Key Results
How UAWC came it?
The Strategy
Client's Words
The Road to Profits
Key Results
On Google Ads, we saw the following results:
- Conversions: 1,416.00;
- Conversion value.: 114,909.35$;
- Conv.value / cost: 4.54.
Here's what we got on Bing Ads:
- Conversions: 353;
- Conversion value.: USD35,337.08;
- Conv.value / cost: 7.43.
How UAWC came it?
One of the main issues Health Ranger Store had was that their eCommerce tracking wasn't set up correctly.
Their PPC campaigns were not well-optimized and because of their business's specifics, some ads had to go through lengthy reviews.
The Strategy
To give the client's business a boost, we took the following optimization steps:
- Added a remarketing segment.
- Created Shopping campaigns and worked with product feeds to get better coverage on top products.
- Switched to automatic bidding strategies.
- Improved content strategy.
- Started using Bing Ads as an additional marketing channel.
Client's Words
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