Google Ads management

Google Ads management services for your e-commerce business

Get a strategy assessment using insights from over $100 million in ad spend.

Get positive ROAS no matter what

No matter the season, our strategies make sure your ROAS stays stable.

  • Your account will be managed by a team of 5 experts with 3+ years of experience.
  • Live dashboard to check our progress.
  • Performance-based fees - you only pay for results.
  • A 5-month action plan to beat your competitors.
Get positive ROAS no matter what

Take your time back

All our processes are optimized to take as little of your time as possible so you can spend it on what is important.

  • Everything we discuss on a call gets implemented.
  • We are proactive in our strategy - you won't have to micromanage us.
  • Exceptional communication - regular meetings and fast responses.
Take your time back

Problems which we solve

1. Increase ROI with proactive SOP strategy

We've spent over $100M on Google Ads since 2012 and we know what works and what doesn't. You'll benefit from this knowledge.

2. Fix all problems with tracking

It’s impossible to implement a Google Ads strategy without having a tracking system in place.

It will screw up all your bidding strategies.

It will destroy all your GA reports so you will always make incorrect decisions.

We will create and implement a measurement plan to fix all problems with tracking within the first 2 months of work.

3. Get healthy product feed

One of the low-hanging fruits for any e-commerce business is product feed optimization. It requires lots of experience and expertise.

With our Google Ads management services, we optimize feeds using DataFeedWatch software. It serves as a solid base to amplify your Performance Max and Shopping campaigns.

4. Increase account Quality Score and CTR

The fundamental principle for long-term sustainable growth is QS optimization. This metric shows how relevant your ads and landing pages are.

High Quality Score means lower cost per clicks. Also, it means higher ROAS.

To increase QS we don’t only work on Ad campaigns. Our Gooogle Ads management services include consistent CRO efforts to increase your landing page relevance.

Who is This For?

  1. Small to medium-sized eCommerce businesses: Growing your online store is tough. You need a partner who can build the whole marketing process and make sure it works without your micromanagement.
  2. Growth-oriented and ambitious entrepreneurs: You're hungry for more sales and customers. You need a partner with the strategies to make it happen.
  3. Brands committed to ethical and sustainable practices: You want to make a difference. You need a partner who shares your values and can help you grow responsibly.
CEO, SH Jewellery

The campaign led to a positive ROI on all three platforms. UAWC Agency is effective and accountable, responding quickly to feedback. Their expert team possesses the technical skills necessary for a successful collaboration.

Edric Taing
Edric Taing



UAWC has been a fantastic partner. Their email marketing strategies increased our revenue by 30% in just three months. An impressive $18,000 of that came directly from their automated flows. Their dedication and innovative approach have significantly boosted our growth.

Ambr Eyewear Limited

A staggering 90% decrease in the costs per conversion has resulted from UAWC Agency's efforts. The team works continuously to calibrate the ad campaigns for maximum results. The client appreciates their dedication, creativity, and collaborativeness.

Dan Nugget
Dan Nugget


Quality over Quantinty

UAWC is a small team of hand-picked talented experts.To ensure consistent quality of our services and healthy work culture,we make a conscious choice to limit the number of projects they simultaneously work on.

Our mission is to promote ethical commerce. We do not work with black-hat businesses and do not use black-hat practices.

Because of that, we pick our clients carefully. We will only work with you if we can absolutely guarantee that our experts can manage that.

So don`t take too long and book a call now, when we are still available!

It’s the results that count

Check our case studies.

Its The Results that Count

Partnering with UAWC has been transformative for our business. They've helped us recover 4.3% of abandoned carts and checkouts, leading to an average revenue increase of $3.34 per recipient. Their expertise and strategic approach have truly made a difference.


UAWC has been a fantastic partner. Their email marketing strategies increased our revenue by 30% in just three months. An impressive $18,000 of that came directly from their automated flows. Their dedication and innovative approach have significantly boosted our growth.

About Us
Who You Partner Up With


Senior Google Ads expert.

  • More than 15 years in digital marketing in e-commerce sphere
  • Generated more than $500m revenue for our clients
  • Premier Google Partner, Facebook Partner, Shopify Partner
  • Best Digital Agency - Clutch 2021

Google Ads Evangelist.

In UAWC, we boost only ethical and fair businesses.

Want to do good and be great? Join us.


Our Google Ads
Management action plan


Conversion Tracking

We begin by ensuring your conversion tracking is set up correctly, providing accurate data for campaign performance.


Keyword Research

We conduct thorough keyword research using tools like Keycollector and SemRush, identifying the most relevant and high-performing keywords for your campaigns.


Negative Keywords

We add negative keywords at the shared library level and perform additional research to prevent your ads from appearing for irrelevant search queries.


Ad Creation

We create and implement 2 responsive and 2 expanded ads in each ad group, testing different ad formats and optimizing based on performance.


Ad Extensions

We enhance your ads with additional information and calls to action by adding 5 sitelinks, 5 callouts, 2 structured snippets, location, message, and call extensions in each ad group.


Search Campaigns

We set up Search Campaigns using Exact and Broad Match Modifier (BMM) match types, utilizing a Single Keyword Ad Groups (SKAG) structure for precise targeting and control.


Dynamic Search Ads (DSA) Campaign

We set up a DSA Campaign for your webpages, allowing Google to automatically target relevant search queries based on your website content.


Remarketing Lists for Search Ads (RLSA) Campaign

We set up an RLSA Campaign with at least 2 audiences (all users + those who didn't convert), re-engaging users who have previously interacted with your website.


Audience Creation

We create audiences based on different factors such as page-depth and bounce rate, allowing for more granular targeting in your campaigns.


Display Remarketing Campaign

We set up a Display Remarketing Campaign to re-engage users across the web who have previously interacted with your website or ads.


Site Metrics Import

We import Site Metrics to Google Ads, enabling you to see Bounce Rate and Page Per session metrics directly in Google Ads for better performance analysis.


Google Merchant Center Setup

We set up your Google Merchant Center, enabling shopping campaigns for your products.


Product Feed Import

We import your product feed and resolve any issues with feed and moderation, ensuring your products are accurately represented in shopping ads.


Brand Shopping Campaign

We test a Brand Shopping Campaign, promoting your brand and products in shopping ads.


Regular Shopping Campaign

We test a Regular Shopping Campaign, promoting your products in shopping ads.


Google Ads Scripts:

We utilize custom Google Ads scripts for advanced campaign management and automation.


What is an SOP strategy?


What results can I expect from your Google Ads management services?


What strategies do you use for ad copy creation?


How do you handle competitor analysis for Google Ads?


Can you integrate Google Ads with other marketing strategies?