How we helped the most effective life transformation platform in the world become even better.
At UAWC, we believe in constant self-improvement and growth.
And so, we were extremely excited to work with Mindvalley, a business dedicated to helping people become the best possible versions of themselves.
We've been working with them since 2017, taking part in their workshops and programs. For us, this has become more than just a business partnership.
Read this case study to learn just how much UAWC's magic touch helped them grow.
At Mindvalley, learning is a lifelong adventure. The Mindvalley curriculum provides the education that regular schools forgot. Their programs feature people with experience and insights, from spiritual leaders to Hollywood actors, including Sadhguru, Maye Musk, Nir Eyal, and the Mindvalley founder himself, Vishen.
Mindvalley wanted their programs to reach more people. We helped them make it true.
Create synergy between different channels
We used Facebook, Youtube, Email marketing, and search ads in our work with Mindvalley. We needed to make sure that all those channels complemented each other and worked towards our goals.
Find new Channels
We needed to discover new audiences that would be interested in what Mindvalley offers.
Being a personal improvement platform, one of Mindvalley's greatest challenges was that their services were rarely bought outright.
In other words, the customer journey from awareness of the brand to purchase involved a lot of research.
We needed to make this research easy for the customers and gently push them in the right direction. We needed a marketing funnel.
We split our marketing into 2 phases:
The plan was to provoke the customers to engage with our ads in Phase 1, then draw those leads further down the rabbit hole with Phase 2.
Here, we were looking to reach three kinds of people:
We used creatives focusing on self-improvement, self-growth, an discovering one's hidden potential:
Here is what our results looked like:
During this step, we retargeted our leads in every possible way. We focused on people who have completed one of Mindvalley's master classes, dividing this audience into two parts:
For the first category, we offered a 20% discount.
For the second, we directed them to a page where they could buy the membership at full price. If they didn't, we led them to other funnels.
In terms of channels, we used Facebook and Google Ads.
Most of our efforts, however, were directed at Facebook. We couldn't ignore the retargeting potential Custom Audiences provided us with. We also used Messenger and WhatsApp to make more personalized ads.
In Google Ads, we used Youtube and Display networks. For the most part, this platform was only used in Stage 1. For retargeting, the results were quite poor.
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