How we helped a startup scale to a top Nordic IoT company in smart consumer electronics with a ROAS of 4+
We always find it exciting to work with a brand-new business and see it grow into something incredible with our help. With this client, we had this opportunity.
We started from scratch, setting up all campaigns and working on the social media strategy. One of the key components of this project's success is the tight and strong collaboration between Kyiv and Oslo offices that allowed us to expand to new countries in Europe: Sweden, Finland, Germany, the United Kingdom, and Spain.
About Smartwatch Retailer
When we started our work together, the client was a startup selling smartwatches for children. Since then, they grew into an established brand known for high quality and affordable prices that operates in many European markets. Their products are distributed through the Nordic region's largest electronics chain Elkjøp, as well as the most well-known online stores. The brand has co-located its customer center at Aker Brygge and serves customers throughout the Nordic region.
The client's ambitions span beyond their home market of the UK. We helped them scale to new markets.
As a product for children, the client's smartwatches had to be made trendy.
Growth in Sales
As any other business, the client wanted more sales. We helped them with that.
The nature of the works below is confidential. Therefore, sections that contain sensitive information have been blurred or replaced. In case you need any additional details about the actions we took while working with the client, please message us to discuss.
As a startup, the client was no stranger to difficulties common among businesses at this stage. Their brand was not well-known, their marketing pretty much non-existent, and sales were far from what they wanted.
It was a classic case of a new player on the market. Fortunately for them, they made the right call to contact us right from the start.
We had to build their marketing from scratch, from finding the ideal audience and educating them about the product to sealing the deal by converting them into customers.
Aside from that, we also helped them expand their business to new markets.
We are about to tell you how.
Right from the start, we knew we had to focus on brand awareness first. Children are a surprisingly demanding audience, and it was important to make sure they wanted the smartwatch their parents bought for them.
As for the parents themselves, we needed to convince them that the product they were buying was of high quality, reliable, and had all the security features they might want.
Aside from that, we had to adapt this strategy to new markets when we started to expand.
One of the first things we did was focus on social media strategy. Frequent and well-written posts on the client's blog attracted a sizable audience that we later converted through remarketing campaigns. Even after obtaining a good core of loyal customers, we continued promoting blog posts to attract new prospects.
This resulted in an increase in traffic on the client's website and a significant improvement in brand awareness.
On Facebook, we conducted several different experiments:
By far, our greatest results were brought by promotion campaigns. Every year, we ran:
Here are some of the examples of creatives we used. The one detail we discovered to be important was the backgrounds - to our surprise, creatives with black or dark backgrounds performed the best.
On Google Ads, our experiments included the following:
Here is what our revenue growth chart looked like:
The best results were obtained on Black Friday sales and reached 3,000,000 krones.
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