Increased the number of bookings by 866.67% in 3 months

Over a 3-Month Period

Google Ads:

Bookings: 40

Amount Spent: NOK27,714.93

Revenue: NOK138,414.47
ROAS: 4.99

Meta Ads:

Revenue: NOK 261,792.00
ROAS: 6.97

Before we started our partnership, Google Ads was the primary traffic source, resulting in an average of over 3 weekly bookings for the client.

We started with a comprehensive Google Ads setup and a detailed campaign segmentation strategy. As a result, we consistently generated an extra 20+ monthly bookings on average.

1. Search Campaign — STAG via SKAG: Adapted our strategy for English (ENG) and Norwegian (NO) campaigns using SKAGs and STAGs. Tailored performance to specific language and location nuances.

• ENG Bookings: Increased by 81.25%.
• ENG Revenue: Grew to NOK 14,277.55 (+45.90%).
• ENG ROAS: Reached 2.90.

2. Final Landing Page Optimization: Improved top-performing campaign landing pages, then extended these changes across all campaigns.

• Overall Bookings: Jumped by 581.11%.
• Total Revenue: Rose to NOK 126,920.58 (+1,004.24%).
• Campaign ROAS: Achieved 5.74.
  

3. Brand Keyword Strategy Revision: Switched from Target Impression Share to tROAS strategy for cost-effectiveness while maintaining high performance.

• Bookings: Increased by 11.46%.
• Revenue: Boosted to NOK 74,171.33 (+272%).
• ROAS: Soared to 19.58.
  

1. Advantage+ campaign:

2. Warm segment campaigns: