How we helped the client become a leading Nordic IoT brand with a ROAS of 4+

Before:

• A limited marketing foundation - no established campaigns or clear strategy.
• Low brand recognition in a competitive market.
• The need to educate their audience about the product’s value.

After:

• Went public: https://www.investing.com/equities/xplora-technologies-as
• Successfully expanded to 22 markets
• Increased revenue significantly

We focused on three main objectives:

1. Increasing brand awareness: By targeting both children and parents, we ensured the product appealed to the entire family.
2. Driving conversions: We simplified the buying journey, targeting both new and returning customers.
3. Scaling across markets: Each new country required customised strategies to fit its audience and competition.

Now, let’s review each channel and the strategies behind our success.

Social Media and Content Marketing

To create lasting brand awareness, we:

• Published engaging blog posts highlighting product features and family benefits.
• Used social media to share stories about the product’s impact on families.
• Ran remarketing campaigns targeting visitors to Xplora’s website.

Result: A steady increase in website traffic and growing trust among target audiences.

[Include image of a blog post example or social media engagement metrics.]

We launched a brand ambassadors initiative, partnering with parents to showcase Xplora smartwatches in action. Families shared real-life benefits through posts and reviews, which:

• Built trust by demonstrating the product’s safety features, like GPS tracking.
• Highlighted the fun challenges that encouraged children’s physical activity.

Result: Increased brand credibility and a significant uplift in social engagement.

[Include image of a family using Xplora watches.]

Our Meta Ads campaigns focused on:

• Broad ad sets: Testing a wide audience to identify high-potential segments.
• Lookalike audiences: Using data from existing customers to find similar prospects.
• Remarketing: Re-engaging website visitors and those who abandoned their carts.

Result: Consistent growth in conversions, with a 38% lower cost per click compared to industry averages.

Our Google Ads strategy included:

• Brand search campaigns: Maintaining a 95% impression share on branded keywords.
• Non-brand search campaigns: Directing traffic to product pages, maximising conversions.
• YouTube Shopping campaigns: Targeting videos on family and technology channels.

Result: Increased traffic from high-intent searches and a steady rise in eCommerce revenue.

[Include image of Google Ads performance summary.]

Seasonal promotions were instrumental in achieving Xplora’s sales goals. Key campaigns included:

• Christmas, Easter, and Back-to-School sales.
• Black Friday and Cyber Monday deals.

Result: These campaigns consistently drove peak sales periods, with some generating over 25% of annual revenue.

[Include an image of seasonal promotion results.]

We didn’t just deliver results; we enabled Xplora to sustain them. By training their internal marketing team, we:

• Conducted hands-on workshops on digital marketing techniques.
• Provided practical projects to apply learned skills.

Result: Xplora now has a skilled in-house team capable of managing and scaling campaigns independently.