Full line office supplies retailer or Corebuy - Case Study
Keeping positive ROAS during experiments (Return On Ads Spend) (15+)
LIST OF OUR EXPERIMENTS:
Standart Shopping campaigns
A shopping campaign is our main channel for revenue generation. We spent more than 80% of the whole ad budget. The main challenge for us was how to correctly manage store with over 30k items. Firstly, we divided it based on the website collection, but it is not working. After that we decided to split them based on cost per click, we started getting conversions, but the target ROAS was not reached.
Smart Shopping campaigns
After almost 10 different structures for standard shopping campaigns, we got some conversion data and decided to test some smart shopping campaigns. This moment changes everything. The main disadvantage of this type of campaign is that we can not check the search term report, we even can’t see any terms where our ads showed. But, it does not matter if it gives you results:)
We split whole campaigns into three big parts:
- Amazon best sellers
- Website best sellers
- All other products
One very important thing is that for whole smart campaigns we recommend using target ROAS because, without it, google will spend a huge budget without any successful results.
This feature allows people to see product results from your store on various Google surfaces, including Google Images, the Shopping tab, Google Search, and Google Lens (availability of listing types varies by country). Just as we don’t charge sites to be part of the Google Search index, participating merchants are eligible to appear in free listings.
Buy on Google
Retailers of all sizes can sell their products directly on Google, with zero Google commission fees, through our Buy on Google checkout experience. Retailers can work with their own third-party providers, starting with PayPal, for payment processing and more.
Price competitiveness report
The price competitiveness report shows how other retailers are pricing the same products that you sell. You’ll see an average price for each product, which can help you understand the price at which other retailers are successfully attracting clicks, as well as aggregate metrics on benchmark prices over time.
We were using a DSA (dynamic search ads) campaign with low bids, to get some relevant traffic for a really low price. This campaign is useful for websites with a big number of pages.
USEFUL SHOPIFY APPS
Areviews helps to import photo reviews from Amazon and other websites within few seconds, and collect photo reviews from your customers. Display all your reviews in many styles that help with boosting your sales, and maximize your customers’ trust.
Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem. Over 50,000 stores around the world use Klaviyo to send personalized email, SMS messages, signup forms and more.
The platform scales with your business no matter how much you grow—so you can go from launch to running a billion-dollar brand without slowing down or switching platforms.
Socialhead is a FREE Shopify app for Google Shopping and Facebook Shop product feeds. Sync and optimize your feeds to Google Shopping in 1 click. Simple, easy to use for all merchants!