Renovation products - Case Study
Their mission is to make home improvement easier so that anyone can create their dream home, regardless of their budget or situation!
Increase revenue, while keeping a positive ROAS (8+)
WHAT HAS BEEN DONE SO FAR? LIST OF OUR EXPERIMENTS:
4 days remarketing with all available audiences
Using this narrow time-frame we always targeted the hottest customers in the funnel, and the Conversion type of the campaign performed extremely well.
Catalog separation by product
There are different product categories on the website, and we separated products into groups that were later used in the ad set.
This way, we could focus on specific products as required.
Evergreen and Sale Ads in different campaigns
This way we have been collecting the audience that engages with regular types of ads. Also, a push with a higher budget on the sale conversion campaign is possible, as required.
Audience A/B tests
Having tested different audience combinations in the Catalog sales campaign, we learned that the 14-day “Added to cart but did not purchase” ad set delivers the best results.
Boost organic posts from Facebook page
This way we reached both organic and paid traffic, thus increasing our follower base.
High-quality videos posted on both organic and paid channels is a good way to build a loyal and trusting audience.
LIST OF OUR EXPERIMENTS ON INSTAGRAM
The shopping feature allows to tag products in their organic posts on Instagram and Facebook. It helps users to get to the product page.
Adjustments of the posts
Regular posting on the IG with feed and stories content.
Provided with ad copy suggestions along with emojis usage.
Prepared a pool of post dimensions requirements that would work for a specific project.
Organic posts in the ads
Good organic content can be shared in the ad campaigns, and it performed well there too!
Post more video content for awareness.
Create posts that people would share with friends!