Renovation products - Case Study

300%+ in revenue while keeping positive ROAS (11+) in one year in DIY niche
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After:
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About
This is an e-commerce store, specializing in fast, simple, and inexpensive home remodeling.
Their mission is to make home improvement easier so that anyone can create their dream home, regardless of their budget or situation!
The Goal
Increase Online Sales
Increase revenue, while keeping a positive ROAS (8+)

WHAT HAS BEEN DONE SO FAR? LIST OF OUR EXPERIMENTS:

1

4 days remarketing with all available audiences

Using this narrow time-frame we always targeted the hottest customers in the funnel, and the Conversion type of the campaign performed extremely well.

2

Catalog separation by product
category

There are different product categories on the website, and we separated products into groups that were later used in the ad set.

This way, we could focus on specific products as required.

3

Evergreen and Sale Ads in different campaigns

This way we have been collecting the audience that engages with regular types of ads. Also, a push with a higher budget on the sale conversion campaign is possible, as required.

4

Audience A/B tests

Having tested different audience combinations in the Catalog sales campaign, we learned that the 14-day “Added to cart but did not purchase” ad set delivers the best results.

5

Boost organic posts from Facebook page

This way we reached both organic and paid traffic, thus increasing our follower base.

6

Video Ads

High-quality videos posted on both organic and paid channels is a good way to build a loyal and trusting audience.

LIST OF OUR EXPERIMENTS ON INSTAGRAM

1

Instagram Shopping

The shopping feature allows to tag products in their organic posts on Instagram and Facebook. It helps users to get to the product page.

2

Adjustments of the posts

Regular posting on the IG with feed and stories content.

Provided with ad copy suggestions along with emojis usage.

Prepared a pool of post dimensions requirements that would work for a specific project.

3

Organic posts in the ads

Good organic content can be shared in the ad campaigns, and it performed well there too!

Post more video content for awareness.

Create posts that people would share with friends!

BEST-PERFORMING ADS

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