Why Most Google Ads Agencies Fail to Deliver True Performance

When campaigns underperform despite constant optimization, the problem isn't your budget or market - it's fundamental structural flaws in how most agencies build campaigns.

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How much money are you leaving on the table

- Right now? -

Every day with structurally flawed Google Ads campaigns, your potential for scalable ROAS diminishes while costs rise.

You might be seeing acceptable initial results, but as you increase budget, performance mysteriously declines. Most agencies apply the same tactical optimizations while ignoring the fundamental architecture that determines whether a campaign can truly scale.

Why does it happen?

4 Critical Google ads Failures Draining Your E-commerce Revenue Daily

1. Over-Automation Reducing Your ROAS

Performance Max often can send 70%+ of budget to YouTube and Display, while Search ads generate 90% of revenue. Without proper oversight, Google's automation prioritizes its interests, not yours.

2. Inaccurate Data Leading to Costly Mistakes

For higher-priced products, 35% of conversions happen 14+ days after the click. Most brands pause campaigns too early, abandoning traffic that would have converted later.

3. Bottom-Funnel Focus Creating Growth Ceilings

Only 3% of potential customers are actively searching to buy now. Targeting only these high-intent keywords quickly exhausts your market, explaining why 72% of stalled accounts stop growing.

4. The Zombie Product Phenomenon

When underperforming products share campaigns with top sellers, they steal budget while generating few sales. Your best products get buried while zombie products consume your advertising dollars.

Turn Google Ads Problems Into Profit

Opportunities

We transform struggling ad accounts into profit-generating engines using the 4 step sprint model

1

Save & Set


We track what converts, not what gets clicks. Every two weeks we reset targets based on real ROAS numbers. Your profit goals become our roadmap.

2

Find the Root


We hunt for the hidden budget-wasters others miss. Each cycle reveals new conversion barriers. We follow purchase data, not Google's recommendations.

3

Simplify & Solve


Our method works for 300+ stores. Each sprint breaks complex ad problems into simple fixes that improve your return on ad spend over time.

4

Execute with Focus


We fix one campaign element at a time, fast. Two-week cycles mean quick wins that grow bigger. You see better ROAS every sprint.

Google Ads Services That Increase Your Sales

Random ad tactics fail. We target all factors that lower your costs and grow your revenue - nothing is left to chance.

  • Check iconData Feed Optimization
  • Check iconStrategic Campaign Architecture
  • Check iconPerformance Max Optimization
  • Check iconAdvanced Audience Segmentation
  • Check iconCompetitor Analysis & Positioning
  • Check iconComprehensive Keyword Research
  • Check iconHigh-Converting Ad Copy
  • Check iconServer-side tracking set up
  • Check iconConversion Tracking Setup
  • Check iconBudget Pacing & Allocation
  • Check iconProfit Margin-Based Bid Automation
  • Check iconKeyword reseach
  • Check iconNegative Keyword Management
  • Check iconAnalytics integration
  • Check iconQuality Score Improvement
  • Check iconROAS Forecasting
  • Check iconAdvanced Remarketing Strategy
  • Check iconLanding Page Optimization
  • Check iconScripts Implementation
  • Check iconCustomer Journey Analysis
  • Check iconCross-Channel Integration
  • Check iconSeasonal Inventory Prioritization
  • Check iconCross-Sell Campaign Architecture
  • Check iconA/B Testing Framework
  • Check iconNew Product Launch Framework
  • Check iconCampaign Fatigue Prevention
  • Check iconSOP system
  • Check iconKey Performance Indicator Tracking

The Results You Can Expect

When you work with us, you don't just get promises - you get measurable results.
Here's what our clients achieved:

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839%
Conversions Increase
26%
Lower cost per lead

We created targeted Google Ads campaigns, optimized ad copy, and refined audience targeting to boost conversions. By leveraging high-performing keywords and improving landing page experiences, the client saw a significant increase in high-quality leads.

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372%
Growth in Revenue
35%
Decrease in CPA

By utilizing advanced segmentation, crafting compelling ad messages, and setting up strategic retargeting campaigns, we drastically improved lead generation. These efforts helped the client capture a larger share of their target market.

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300%
Increase in Leads
15%
Lower cost per lead

By utilizing advanced segmentation, crafting compelling ad messages, and setting up strategic retargeting campaigns, we drastically improved lead generation. These efforts helped the client capture a larger share of their target market.

Use our insights to grow, even if we never work together.

Join 100+ Brands That Grew With Our Google Ads

Daniel Nugent
Daniel Nugent
Owner, Ambr Eyewear Limited
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Agile Execution With Massive Ad Scale

I feel like I could go away for two weeks and they’d continue to work really hard on our ads.

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Edric Taing
Edric Taing
CEO, SH Jewellery
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Expert Guidance & Execution – A Partner That Truly Understands Performance Marketing

Their ability to understand the technical and also guide us on the right path blew us away.

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Head of EU expansion, Mindvalley
Masha Efimova
Head of EU expansion, Mindvalley
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Quick to Adapt, Easy to Work With – Seamless Campaign Management

I am impressed by their ability to adapt quickly to our ideas and changes.

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Are You Ready to Grow?

Are You Ready to Grow?

Our goal is to help entrepreneurs scale. There have never been more chances for you as online retailer, but you need good strategy to catch them. Get Free Growth Plan today and see exact path how 100+ of our clients used to grow sales.

Frequently Asked Questions

What kind of analytics support do you offer?

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What's involved in setting up GA4 tracking?

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How can GA4 help me understand my revenue better?

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Does my team need analytics knowledge to make use of this?

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Still wondering if Google Ads can help your specific business?