Ambreyewear.com - Case Study

How we increased sales from advertising channels by 705% in 3 months
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About Ambreyewear
Sacha Cahill and Dan Nugent did not want to look like cyborgs. But neither did they want to put up with the headaches and insomnia caused by long hours at work spent staring at computer screens. Problem was, the only computer glasses available at the time were those weird post-apocalyptic orange-tinted monstrosities. So they decided to make their own. And Ambr Eyewear was founded there and then, in the kitchen of their house in Dublin, Ireland.
The Goal
To get more Purchases with ROAS 5+

Main challenges when we started working on the Ad Accounts:

1

Set up Ecommerce tracking Google Analytics and import site metrics to Google Ads;

2

KeyWords research;

3

Add more Audiences, Remarketing, segment in use;

These main optimization steps have been taken:

1

Rebuilding the Campaigns structure;

2

Testing Automatic Strategies, e.g., Maximizing Conversions, Target CPA, Target ROAS, Target IS;

3

Adding Remarketing Audiences in use + Dynamic Remarketing

4

Creating and set up Catalog Campaign in FB Account

5

Creating Shopping Campaign

How we tackled the challenge

Google Ads

Conv. Rate – 4.39% (235.69%)
Revenue – €27,444.27  (479.07%)
ROAS – 961.80% (611.03%)
Purchases – 439 (527.14%)

Bing Ads

Conv. Rate – 1.88% (∞)
Revenue – €734.44 (∞)
ROAS – 252.78% (∞)
Purchases – 13 (∞)

Facebook Ads

Conv. Rate – 1.26% (280%)
Revenue – €19,832.46 (1840.44%)
ROAS – 2795.43% (1058.87%)
Purchases – 318 (1673.68%)

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