How We Turned $250K into ROAS 8: A PPC Transformation Story

In the world of ecommerce, there's one thing that every brand needs to stay afloat: profitable advertising. But what happens when your ads aren’t performing, and you're wasting money on strategies that don’t work?

One of our clients faced exactly that. They were spending $250K on ads but seeing little to no return. The problem? A lack of structure, poor targeting, and creative fatigue that made their ads stale. Worst of all, inefficient tracking meant they were missing conversions — and losing sales.

Here's how we turned their sinking ship around.

When they came to us, their PPC strategy was all over the place. They were throwing $250K at ads but seeing very little in return. Here's why their strategy was failing:

• Targeting too broadly: They were reaching too many people, making their spend inefficient.
• Creative fatigue: Their ads became predictable, causing a drop in performance after just a few days.
• Broken conversion tracking: They weren’t tracking all of their conversions, missing out on valuable sales.

As a result, they were spending a lot without seeing a high ROAS or any significant return on their investment.

We had to rework everything from the ground up. Here’s what we did:

1. Smarter Targeting

We didn’t just tweak their targeting — we narrowed it down. By focusing on the right audience, we were able to reduce ad spend wastage. The result? They spent less but saw better returns.

2. Creative Freshness

To combat creative fatigue, we rotated ads weekly. This kept the campaigns fresh and prevented performance drops. Our approach ensured that the ads never got stale, maintaining interest and engagement with their target audience.

3. Accurate Conversion Tracking

One of the biggest issues was broken tracking. We fixed it and uncovered 30% more conversions. This was huge. Not only did we stop them from losing potential sales, but we also gave them the insight to make more informed decisions moving forward.

After implementing these changes, the impact was immediate.

They didn’t just see a small improvement — they saw massive results. Here’s what happened:

1. 4x Budget Increase Without Sacrificing ROAS

By optimising targeting and creatives, they were able to scale their ad spend by 4x. This might sound risky, but it paid off. Their ROAS hit 8-9x, meaning for every £1 spent, they were making £8-9 back.

2. Better Performance, Lower Costs

The real beauty of this transformation? Despite increasing their budget, they lowered their cost per sale. Their ads were working harder, generating more leads and sales, without burning through their budget.

3. Consistent, Predictable Results

Unlike before, they now experience steady lead flow and consistent sales every week. No more worrying about wasted spend or missing conversions.

Other agencies might tell you to just scale your campaigns and hope for the best. But that approach is a recipe for disaster. We didn’t just scale. We built a strategic, scalable foundation that maximised every dollar spent.

We didn’t rely on fluff or vague promises. We showed them exactly how to optimise their PPC campaigns, and we proved it with data.

The best part? This wasn’t a long-term contract. They stayed because it worked. Our results were so good, they didn’t need a long commitment to see the value. That’s the difference between agencies that promise and agencies that deliver.

P.S. If your ad budget feels like it’s disappearing without results, it’s time to take a step back. You don’t need to spend more to see better returns — you need to spend smarter.

Let’s talk about how we can fix your PPC strategy and drive real results.