UAWC: Google Premier Partner Agency
Posted on 11/16/2023
Reviewed by Ivan Gurin updated at 11/27/2023
Introduction
UAWC is a Google Premier Partner, which puts us in the top 3% of Google Ads agencies worldwide.
We joined the Google Partners program back in 2015, and we hold Premier status today.
You can't buy Premier. Google awards it every year based on ad-spend volume, campaign performance, certifications, and client outcomes. Miss the bar and you lose the badge.
We follow all requirements and get a Premier Partner benefits that support our clients growth with Google Ads.
What is a Google Premier Partner?
Regular Google Partner is a threshold. You pass Google's free certification exams, hit a minimum ad spend, and you get the badge.
Google Premier Partner is a rank. Google grades every partner agency each year, and only the strongest keep it.
Premier partners get real perks:
- Early access to new Google products and betas
- Priority Google Ads support with a dedicated team
- Executive training programs from Google
- Entry to the Google Premier Partner Awards
Every one of those perks flows down to our clients.
How Google chooses Premier Partners?
The rules are short. Meeting them is the hard part.
You need at least one Google Ads certified expert on the team. You need real campaign results: strong click-through rate, strong conversion rate, low cost per click. You need to spend $20,000 or more on Google Ads inside a 90-day window. And you need to answer clients fast.
Then you do it all again next year. Miss a year and Google takes the badge back.
What does this mean for us as a Google Ads agency?

Google grades our accounts against every other agency, and ours land in the highest performance tier. That's Google's number, not our marketing.
Every year we re-earn the badge, which keeps us sharp instead of comfortable.
If you're already a client: thank you. This is your win too.
If you're not yet: your Google Ads campaign is in safer hands here than at 97 out of 100 agencies.
Start with and audit
Google Ads has been key focus of our work for more then 13 years. We know it in and out.
We offer paid audits that will give you a clear understanding of your Google Ads performance, main bottlenecks and strategy to grow it. Book a free discovery call to get started.
