How Ambreyewear.com increased sales from advertising channels by 705%

Google Ads

• Conversion Rate : Reached 4.39%, increasing by 235.69%.
• Revenue : 479.07% increase.
• ROAS : Improved to 961.80%, up by 611.03%.
• Purchases : Increased by 527.14%.

Bing Ads

• Conversion Rate : Recorded at 1.88%.
• Revenue : 200.18% increase.
• ROAS : Stood at 252.78%.
• Purchases : Increased by 550%.

Meta Ads

• Conversion Rate: Improved to 1.26%, growing by 280%.
• Revenue: 1840.44% rise.
• ROAS: Climbed to 2795.43%, improving by 1058.87%.
• Purchases: Increased by 1673.68%.

Our PPC strategy led to a 705% increase in sales from advertising, with a 6.17 ROAS and over €626,032.96 in revenue.

At the start of our partnership, Ambr Eyewear faced:

• No Keyword Strategy - PPC campaigns lacked a structured targeting approach.
• Poor Audience Segmentation - ads were not reaching the right potential customers.
• Lack of Conversion Tracking - performance optimization was difficult.

We refined PPC campaigns by optimizing audience targeting, keyword selection, and campaign structure.

1. Campaign Optimisation

• Audited PPC campaigns to identify inefficiencies.
• Focused on high-performing keywords and audience segments.

2. Product Feed Enhancements

• Improved product feed management for better ad relevance.
• Created category-based campaigns aligned with search intent.

3. Conversion Tracking Implementation

• Set up full-funnel tracking for real-time performance analysis.
• Used micro-conversions for bidding optimization and retargeting.

Key Improvements:

• Focused on high-intent keywords.
• Adjusted bids for high-converting audiences.
• Used structured snippets, callouts, and site links to improve engagement.

Key Improvements:

• Expanded keyword coverage.
• Enhanced demographic and device targeting.

Key Improvements:

• Built lookalike audiences based on purchase data.
• Used dynamic product ads for better personalization.
• Retargeted website visitors and abandoned carts.

Daniel Nugent

Owner, Ambr Eyewear Limited

Self-driven and consistently hardworking team

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