How AngleRazor Boosted Email Revenue & Achieved 99% Inbox Placement

Key Results

Sign-up Rate (Desktop) : 7.4%.

Sign-up Rate (Mobile) : 9.8%.

Welcome Flow Revenue : Generated £2,304.42.

Abandoned Checkout Flow : Brought in £216.49.

Browse Abandonment Flow : Contributed £345.93.

Email Campaign Performance : 88.9% open rate, 22.2% click rate, 11.1% placed order.

Challenges

Before working with us, AngleRazor faced:

Low sender reputation - emails frequently landed in spam.
Underperforming automated flows - existing email sequences generated minimal revenue.
Lack of engagement strategies - no segmentation for high-intent users.

Strategy

To improve email marketing, we:

Restored Deliverability - turned off low-performing flows to rebuild sender reputation.
Optimized Segmentation - focused on engaged users for better targeting.
Implemented Consistent Campaigns - sent weekly emails to establish inbox presence.
Refined Automated Flows - enhanced structure, triggers, and personalization for:
- Welcome Flow
- Abandoned Checkout Flow
- Browse Abandonment Flow
- Post-Purchase Flow

Healthy sign-up rate

Our pop-up forms performed well, generating 7.4% subscription rates on desktop and 9.8% on mobile. We ran continuous A/B tests to improve these numbers further.

High-performing email flows

Welcome Flow

This flow generated £2,304.42 last month, with an average revenue per recipient of £2.42.
It is made up of 8 emails. All new subscribers from the pop-up forms are automatically added to this flow.

Abandoned Checkout Flow

Sent to customers who started checkout but didn’t complete the purchase. Last month, this flow generated £216.49 with a revenue per recipient of £2.30.

Angle abandoned checkout email performance hihlight

Browse Abandonment Flow

This flow was triggered when users browsed products but did not add anything to their cart. It generated £345.93 last month, with an average revenue per recipient of £1.00.